Content Marketing

Content Marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, ultimately driving profitable customer action. Coursera's Content Marketing catalogue teaches you the principles and strategies behind successful content marketing. You'll learn how to create and deliver engaging content, understand the role of content in a broader marketing strategy, and use analytical tools to measure the success and impact of your content. This knowledge will equip you to create meaningful connections with your audience, build brand awareness, generate leads, and boost your overall marketing efforts.
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66courses

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    A Digital Marketing Specialist manages campaigns, optimizing SEO, SEM, and social media with tools like Google Analytics to increase engagement.

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Find the best Content Marketing course for your goals

  • Coursera Project Network

    Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Social Media Campaigns, Instagram, Facebook, Brand Awareness, Marketing, Content Marketing, Marketing Strategy and Techniques, Marketing Analytics, Web Analytics, Drive Engagement, Business

    4.6
    Rating, 4.6 out of 5 stars
    29 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    Tecnológico de Monterrey

    Skills you'll gain: Social Media Strategy, Social Media Marketing, Social Media, Plan Execution, Social Media Campaigns, Content Marketing, Marketing Strategies, Business Planning, Content Strategy, Goal Setting, Marketing, Performance Measurement, Communication Strategies, Customer Engagement

    4.5
    Rating, 4.5 out of 5 stars
    528 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Value Propositions, Social Media Marketing, Strategic Planning, Social Media Strategy, Search Engine Optimization, Competitive Analysis, Digital Media Strategy, Web Analytics and SEO, Business Modeling, Marketing Strategy and Techniques, Business Strategy, Market Analysis, Content Marketing, Paid media, Digital Marketing, Email Marketing, Google Ads, Video Production

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    6 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    Status: Preview

    SkillsBooster Academy

    Skills you'll gain: Marketing Automation, Strategic Leadership, Dashboard, Business Intelligence, Business Marketing, Marketing Strategies, Strategic Marketing, AI Personalization, Business Strategy, Marketing Analytics, Customer Analysis, Generative AI, Business Modeling, Deepseek, Market Analysis, Content Marketing, Media Planning, Prompt Engineering, Online Advertising, Digital Marketing

    Beginner · Course · 1 - 3 Months

  • Coursera Project Network

    Skills you'll gain: Canva (Software), Logo Design, Marketing Design, Marketing Materials, Creative Design, Graphic Design, Presentations, Promotional Materials, Sustainability Reporting, Social Media Content, Content Creation, Video Production, Social Media Marketing, Content Marketing

    4.4
    Rating, 4.4 out of 5 stars
    7 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Promotional Materials, Marketing Materials, LinkedIn, Content Creation, Social Media Content, Social Media, Graphic Design, Content Marketing, Digital Content, Digital Marketing

    4.7
    Rating, 4.7 out of 5 stars
    7 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Content Performance Analysis, Target Audience, Facebook, Driving engagement, Social Media Marketing, Customer Insights, Social Media, Social Media Management, Advertising, Marketing, Content Marketing, Performance Analysis, Content Creation, Digital Marketing, Performance Metric

    Intermediate · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Marketing Materials, Marketing Collateral, Presentations, Email Marketing, Content Creation, Brand Awareness, Marketing Design, Driving engagement, Social Media Content, Content Marketing, Sales Presentations, Promotional Materials, Branding, Marketing Communications, Digital Marketing, Entrepreneurship

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Content Performance Analysis, Social Media Management, Social Media, Facebook, Instagram, Social Media Marketing, Content Management, Analysis, Scheduling, Content Creation, Content Marketing, Dashboard, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Email Marketing, Campaign Management, Target Audience, Content Marketing, Marketing Materials, Drive Engagement, Marketing Communications, Marketing

    4.9
    Rating, 4.9 out of 5 stars
    10 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Social Media Management, Instagram, Facebook, Content Performance Analysis, Social Media, Content Management, Social Media Marketing, Content Creation, Scheduling, Social Media Strategy, Content Marketing, Paid media, Dashboard, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Slack (Software), Collaborative Software, Marketing Materials, Content Creation, Marketing Design, Content Marketing, Corporate Communications, Shared Media, Facebook, Social Media Content, Graphic Design, User Accounts, Marketing Communications, Multimedia, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

What brings you to Coursera today?

Leading partners

  • Adobe
  • Simplilearn
  • Northwestern University
  • Tecnológico de Monterrey
  • University of California, Davis
  • Digital Marketing Institute
  • HubSpot Academy
  • IE Business School