• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Preview
      Preview
      E

      ESCP Business School

      Intercultural Management

      Skills you'll gain: Intercultural Competence, Team Management, Global Marketing, Cultural Sensitivity, Cultural Diversity, Organizational Leadership, People Management, Business Communication, Leadership and Management, Negotiation, Leadership, Human Resources Management and Planning, Marketing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      452 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Preview
      Preview
      U

      Universidade de São Paulo

      Modelagem de empresas para sistemas de informação (4EM)

      Skills you'll gain: Business Process, Business Requirements, Business Process Modeling, Business Modeling, Process Design, Information Management, Enterprise Architecture, Organizational Strategy, Business Priorities, System Requirements, Requirements Analysis, Resource Management, Goal Setting

      Intermediate · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      University of Pennsylvania

      An Introduction to American Law

      Skills you'll gain: Civil Procedures, Civil Law, Commercial Laws, Lawsuits, Court Systems, Legal Proceedings, Legal Strategy, Legal Research, Case Law, Law, Regulation, and Compliance, Criminal Investigation and Forensics, Case Studies, Governance

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.2K reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      W

      Whizlabs

      Design security solutions for infrastructure

      Skills you'll gain: Endpoint Security, Zero Trust Network Access, Security Strategy, Cloud Infrastructure, Multi-Factor Authentication, Security Management, Vulnerability Scanning

      Advanced · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Copenhagen Business School

      Social Entrepreneurship

      Skills you'll gain: Growth Strategies, Team Oriented, Marketing Communications, Business Modeling, Business Planning, Sustainable Development, Entrepreneurship, Organizational Structure, Marketing Effectiveness, Communication Strategies, New Business Development, Business Development, Business Strategies, Community Development, Program Evaluation, Social Sciences, Sustainable Business, Business Strategy, Fundraising, Financial Inclusion

      4.6
      Rating, 4.6 out of 5 stars
      ·
      400 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Business Analytics Capstone

      Skills you'll gain: Data-Driven Decision-Making, Business Analytics, Analytics, Peer Review, Data Analysis, Business Analysis, Performance Measurement, Case Studies, Marketing Analytics, Business Planning, Business Strategy, Key Performance Indicators (KPIs), Digital Advertising

      4.5
      Rating, 4.5 out of 5 stars
      ·
      771 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Preview
      Preview
      P

      Pontificia Universidad Católica de Chile

      Gestión de organizaciones efectivas

      Skills you'll gain: Organizational Change, Organizational Structure, Change Management, Organizational Effectiveness, Organizational Leadership, Strategic Decision-Making, Business Strategy, Innovation, Technology Strategies, Political Sciences, Knowledge Transfer, Persona (User Experience)

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.4K reviews

      Mixed · Course · 1 - 3 Months

    • Status: New
      New
      Status: Preview
      Preview
      B

      Banco Interamericano de Desarrollo

      Sustainable Digital Impact: Agritech Startup Ecosystems

      Skills you'll gain: Emerging Technologies, FinTech, Digital Transformation, Corporate Sustainability, Business Transformation, Business Technologies, Strategic Partnership, Corporate Strategy, Sustainable Business, Technology Strategies, Stakeholder Analysis, Innovation, Market Opportunities, Market Analysis

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Macquarie University

      Leading: Human Resource Management and Leadership

      Skills you'll gain: People Management, Diversity and Inclusion, Organizational Leadership, Leadership and Management, Human Resource Strategy, Team Building, Organizational Strategy, Team Management, Leadership, Organizational Structure, Team Leadership, People Development, Business Leadership, Industrial and Organizational Psychology, Organizational Effectiveness, Leadership Development, Brand Management, Branding, Employee Engagement, Strategic Thinking

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.9K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Entrepreneurship 1: Developing the Opportunity

      Skills you'll gain: Entrepreneurship, Market Opportunities, Product Development, Ideation, Target Market, New Product Development, Competitive Analysis, Innovation, Business Planning, Strategic Thinking, Business Analysis, Analysis, Business Development, Needs Assessment, Customer Insights, Planning, Technology Strategies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      4.4K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Washington

      Business English Communication Skills

      Skills you'll gain: Negotiation, Proposal Writing, Presentations, Sales Presentation, Verbal Communication Skills, Persuasive Communication, Event Planning, Peer Review, Business Communication, Business Writing, Taking Meeting Minutes, Public Speaking, Business Planning, Microsoft PowerPoint, Meeting Facilitation, Business Correspondence, Professional Networking, Data Visualization, English Language, Setting Appointments

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4.8K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      F

      Fractal Analytics

      Generative AI for Business - A Leaders' Handbook

      Skills you'll gain: Generative AI, Generative Model Architectures, AI Product Strategy, Business Leadership, Responsible AI, Strategic Leadership, Key Performance Indicators (KPIs), Business Marketing, Business Strategy, Customer experience improvement, Corporate Strategy, Data Ethics, Customer Engagement, Governance

      4.3
      Rating, 4.3 out of 5 stars
      ·
      32 reviews

      Beginner · Course · 1 - 4 Weeks

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…707172…333

    In summary, here are 10 of our most popular marketing strategy courses

    • Intercultural Management: ESCP Business School
    • Modelagem de empresas para sistemas de informação (4EM): Universidade de São Paulo
    • An Introduction to American Law: University of Pennsylvania
    • Design security solutions for infrastructure: Whizlabs
    • Social Entrepreneurship: Copenhagen Business School
    • Business Analytics Capstone: University of Pennsylvania
    • Gestión de organizaciones efectivas: Pontificia Universidad Católica de Chile
    • Sustainable Digital Impact: Agritech Startup Ecosystems: Banco Interamericano de Desarrollo
    • Leading: Human Resource Management and Leadership: Macquarie University
    • Entrepreneurship 1: Developing the Opportunity: University of Pennsylvania

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • Share your Coursera learning story

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok