Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Pittsburgh
Skills you'll gain: Data Storytelling, Data Presentation, Plot (Graphics), Data Visualization, Matplotlib, Interactive Data Visualization, Data Visualization Software, Seaborn, Data Analysis, Graphic and Visual Design, Python Programming, Jupyter, Pandas (Python Package), Data Manipulation, NumPy
Build toward a degree
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Database Design, SQL, Data Management, Databases, Query Languages, Relational Databases, Data Manipulation, Data Analysis
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Slack (Software), Internal Communications, Organizational Structure, Strategic Communication, Stakeholder Communications, Technical Communication, Stakeholder Engagement, Organizational Effectiveness, Collaborative Software, Team Management
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Interactive Data Visualization, Data Transformation, Data Presentation, Data Visualization Software, Business Intelligence, Data Analysis, Extract, Transform, Load, Exploratory Data Analysis, Pandas (Python Package), Data Collection, Data Pipelines, Development Environment, Python Programming
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Photo Editing, Photography, Design, Design Elements And Principles, Layout Design, Graphic and Visual Design, Content Creation, Storytelling
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Model Evaluation, Feature Engineering, Exploratory Data Analysis, Data Preprocessing, Predictive Modeling, Predictive Analytics, Regression Analysis, Supervised Learning, Data Analysis, Applied Machine Learning, Scikit Learn (Machine Learning Library), Data Cleansing, Statistical Modeling, Data Transformation, Correlation Analysis, Seaborn, Pandas (Python Package), Matplotlib
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Gemini, Prompt Engineering, Generative AI, Text Mining, Game Design, Analysis
Beginner · Project · Less Than 2 Hours

Coursera
Skills you'll gain: Exploratory Data Analysis, R Programming, Data Manipulation, Statistical Programming, Data Analysis, File Management, Integrated Development Environments, Programming Principles, Data Science, Data Structures, Computer Programming
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: MongoDB, Dataflow, Applied Machine Learning, Google Cloud Platform, Data Pipelines, Big Data, Data Integration, Data Migration, Data Analysis
Intermediate · Project · Less Than 2 Hours

Skills you'll gain: Model Evaluation, Dimensionality Reduction, Classification Algorithms, Text Mining, Applied Machine Learning, Statistical Machine Learning, Machine Learning Algorithms, Unstructured Data, Python Programming, Algorithms
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Google Cloud Platform, Data Pipelines, Big Data, Data Presentation, Email Automation, Data Processing, Kubernetes, Data Analysis, Microservices, Application Development
Intermediate · Project · Less Than 2 Hours

Skills you'll gain: Minitab, Data Analysis, Statistical Hypothesis Testing, Regression Analysis, Descriptive Statistics, Statistical Analysis, Predictive Modeling, Statistical Modeling, Data-Driven Decision-Making, Exploratory Data Analysis, Statistical Methods, Statistical Inference
Mixed · Course · 1 - 4 Weeks