Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Sales Process, Sales Pipelines, Customer Relationship Management, Closing (Sales), Sales Strategy, Organizational Skills, Sales Management, Relationship Management, Statistical Analysis
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Prompt Engineering, Large Language Modeling, LLM Application, Application Programming Interface (API), Development Environment, Persona (User Experience), User Interface (UI), Authentications, User Interface (UI) Design
Advanced · Professional Certificate · 1 - 4 Weeks

Skills you'll gain: Text Mining, Natural Language Processing, Cloud API, Google Cloud Platform, Unstructured Data, Classification And Regression Tree (CART), Application Programming Interface (API), Data Analysis
Intermediate · Project · Less Than 2 Hours

Skills you'll gain: Organizational Skills, Project Management Software, Project Coordination, Workflow Management, Project Management, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Google Gemini, Google Cloud Platform, Customer Analysis, Generative AI, Marketing Analytics, Analytics, Advanced Analytics, Customer Insights, Data-Driven Decision-Making, Data Analysis, Predictive Modeling, Forecasting
Beginner · Course · 1 - 4 Weeks

Northeastern University
Skills you'll gain: Unsupervised Learning, Supervised Learning, Regression Analysis, Applied Machine Learning, Statistical Modeling, Machine Learning Algorithms, PyTorch (Machine Learning Library), Statistical Methods, Statistical Machine Learning, Machine Learning, Predictive Analytics, Predictive Modeling, Machine Learning Software, Artificial Intelligence and Machine Learning (AI/ML), Deep Learning, Classification Algorithms, Logistic Regression, Unstructured Data, Model Evaluation, Dimensionality Reduction
Intermediate · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Transfer Learning, Recurrent Neural Networks (RNNs), Machine Learning Methods, Artificial Intelligence and Machine Learning (AI/ML), Embeddings, Text Mining
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Data Preprocessing, Predictive Modeling, Feature Engineering, Artificial Intelligence and Machine Learning (AI/ML), Exploratory Data Analysis, Data Analysis, Machine Learning, Model Evaluation, Model Deployment, Interactive Data Visualization, Data Import/Export, Virtual Environment
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Color Theory, Style Guides, Generative AI, Creativity, ChatGPT, Aesthetics, Art History, Design Elements And Principles, Image Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Model Evaluation, Data Preprocessing, Workforce Management, Advanced Analytics, Classification Algorithms
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Generative AI, ChatGPT, Scripting, Python Programming, Application Development, Test Script Development, Web Applications, AI Workflows, Jupyter, Data Analysis, Pandas (Python Package), Software Documentation, Debugging
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Exploratory Data Analysis, Scatter Plots, Data Analysis, Correlation Analysis, Box Plots, Pandas (Python Package), Data Visualization, Histogram, Statistical Analysis, Python Programming, Software Installation
Intermediate · Guided Project · Less Than 2 Hours