• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • C

      Coursera Project Network

      فهم مستخدم فيسبوك المعتدل

      Skills you'll gain: Facebook, Target Audience, Customer Insights, Social Media, Social Media Marketing, Content Performance Analysis, Market Analysis, Customer Engagement, Marketing

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      U

      University of Toronto

      Kommunikationsstrategien für ein virtuelles Zeitalter

      Skills you'll gain: Presentations, Communication, Business Communication, Influencing, Persuasive Communication, Communication Strategies, Virtual Teams, Interpersonal Communications, Meeting Facilitation, Public Speaking, Active Listening, Non-Verbal Communication, Negotiation, Digital Communications

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      GenAI for Customer Communication

      Skills you'll gain: AI Personalization, Customer Engagement, Data-Driven Decision-Making, Customer experience strategy (CX), Customer Service, Customer experience improvement, Customer Communications Management, Customer Relationship Management (CRM) Software, Personalized Service, Customer Insights, Business Analytics, ChatGPT, User Feedback, Analytics, Consumer Behaviour, Real Time Data, Automation

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      GenAI for Healthcare Automation

      Skills you'll gain: Responsible AI, Generative AI Agents, Data Ethics, Healthcare Industry Knowledge, Automation, Clinical Informatics, Health Care Administration, Health Informatics, Artificial Intelligence, Predictive Modeling, Innovation, Health Technology, System Implementation

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Strategic and Inclusive Leadership

      Skills you'll gain: Crisis Management, Workplace inclusivity, Team Leadership, Diversity and Inclusion, Leadership Development, Strategic Leadership, Leadership, Organizational Strategy, Organizational Leadership, Business Leadership, Team Management, Resilience, Strategic Thinking, Adaptability

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7 reviews

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Comment commencer avec Pinterest Shopping

      Skills you'll gain: Pinterest, Merchandising, Social Media Content, Social Media, Social Media Marketing, Business

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Développe un site Internet gratuit avec WordPress

      Skills you'll gain: WordPress, Web Content, Content Creation, Web Design and Development, Content Management, Creativity

      4.3
      Rating, 4.3 out of 5 stars
      ·
      12 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      U

      University of Michigan

      إدارة المواهب

      Skills you'll gain: Performance Appraisal, Talent Management, Recruitment Strategies, Workforce Development, Employee Training, Recruitment, Constructive Feedback, Succession Planning, Human Resource Strategy, Talent Pipelining, Employee Performance Management, Performance Management, Leadership Development, Talent Acquisition, Employee Engagement, Organizational Structure, Branding

      4.9
      Rating, 4.9 out of 5 stars
      ·
      33 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Sustainable Business Practices

      Skills you'll gain: Sustainable Business, Corporate Sustainability, Stakeholder Engagement, Sustainability Reporting, Environmental Social And Corporate Governance (ESG), Supply Management, Sustainability Standards, Procurement, Business Operations, Strategic Communication, Communication Strategies, Water Sustainability, Employee Engagement, Operational Efficiency, Supply Chain Management, Resource Utilization, Innovation, Waste Minimization, Systems Thinking, Culture

      4.2
      Rating, 4.2 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      Interactive Brokers

      Introduction to Value Investing

      Skills you'll gain: Financial Statement Analysis, Financial Analysis, Financial Acumen, Income Statement, Balance Sheet, Business Metrics, Business Valuation, Annual Reports, Competitive Analysis, Risk Analysis, Business Research, Investments, Key Performance Indicators (KPIs), Investment Management, Portfolio Management

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Maryland, College Park

      Program Management Fundamentals: Driving Strategic Change

      Skills you'll gain: Stakeholder Engagement, Program Management, Stakeholder Management, Change Management, Strategic Leadership, Product Roadmaps, Leadership, Leadership and Management, Organizational Change, Organizational Strategy, Project Management Office (PMO), Project Management, Innovation, Digital Transformation, Decision Making

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      Interactive Brokers

      Introduction to Growth Investing

      Skills you'll gain: Growth Strategies, Business Valuation, Investments, Profit and Loss (P&L) Management, Competitive Analysis, Financial Analysis, Business Metrics, Market Trend, Market Dynamics, Financial Forecasting, Risk Analysis

      4.2
      Rating, 4.2 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 4 Weeks

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…287288289…333

    In summary, here are 10 of our most popular marketing strategy courses

    • فهم مستخدم فيسبوك المعتدل: Coursera Project Network
    • Kommunikationsstrategien für ein virtuelles Zeitalter: University of Toronto
    • GenAI for Customer Communication: Coursera Instructor Network
    • GenAI for Healthcare Automation: Coursera Instructor Network
    • Strategic and Inclusive Leadership: Johns Hopkins University
    • Comment commencer avec Pinterest Shopping: Coursera Project Network
    • Développe un site Internet gratuit avec WordPress: Coursera Project Network
    • إدارة المواهب : University of Michigan
    • Sustainable Business Practices: University of Colorado Boulder
    • Introduction to Value Investing: Interactive Brokers

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • Share your Coursera learning story

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok