• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
Log In
Join for Free
Coursera
  • Browse
  • Marketing Strategy

Marketing Strategy Courses Online

Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

Skip to search results

Filter by

Subject
Required
 *

Language
Required
 *

The language used throughout the course, in both instruction and assessments.

Learning Product
Required
 *

Build job-relevant skills in under 2 hours with hands-on tutorials.
Learn from top instructors with graded assignments, videos, and discussion forums.
Learn a new tool or skill in an interactive, hands-on environment.
Get in-depth knowledge of a subject by completing a series of courses and projects.
Earn career credentials from industry leaders that demonstrate your expertise.
Earn career credentials while taking courses that count towards your Master’s degree.
Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
Earn a university-issued career credential in a flexible, interactive format.
Graduate level learning within reach.

Level
Required
 *

Duration
Required
 *

Skills
Required
 *

Subtitles
Required
 *

Educator
Required
 *

Explore the Marketing Strategy Course Catalog

  • C

    Coursera Project Network

    How to integrate apps on Canva

    Skills you'll gain: Canva (Software), Graphic Design, Graphic and Visual Design Software, Photo Editing, Content Creation, Content Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera Project Network

    Créer des diagrammes stratégiques d'entreprise avec Creately

    Skills you'll gain: Business Planning, Process Flow Diagrams, Business Strategy, Strategic Thinking, Strategic Planning, Data Import/Export, User Accounts, Productivity Software, Collaborative Software, Goal Setting, Graphic Design, Market Analysis

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    Universidades Anáhuac

    Administración estratégica e IA: Innovación en Negocios

    Skills you'll gain: Organizational Strategy, Business Strategy, Data-Driven Decision-Making, Innovation, Entrepreneurship, Strategic Decision-Making, Business Planning, Strategic Thinking, Artificial Intelligence, Leadership and Management, Analysis, New Product Development, Business Transformation, Business Management, Business Modeling, Plan Execution, Customer Analysis, AI Product Strategy, Business Intelligence, Classification And Regression Tree (CART)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    10 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    N

    National Taiwan University

    實驗經濟學 (Experimental Economics: Behavioral Game Theory)

    Skills you'll gain: Game Theory, Price Negotiation, Experimentation, Research Design, Behavioral Economics, Economics, Scientific Methods, Socioeconomics, Decision Making, Strategic Decision-Making, Report Writing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    81 reviews

    Mixed · Course · 1 - 3 Months

  • P

    Packt

    UX: Research Process

    Skills you'll gain: Information Architecture, User Experience Design, Persona (User Experience), Usability Testing, Interviewing Skills, Wireframing, Content Creation, Storytelling

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Value Creation and Building Enduring Relationships

    Skills you'll gain: Stakeholder Management, Stakeholder Analysis, Professional Networking, Business Relationship Management, Relationship Building, Business Strategy, Leadership, Strategic Leadership, Competitive Analysis, Mentorship, Innovation, Value Propositions, Communication

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    S

    Starweaver

    Maximizing Success: Mastering the Art of Goal Setting

    Skills you'll gain: Goal Setting, Smart Goals, Adaptability, Empowerment, Business Priorities, Professional Development, Productivity, Performance Metric, Key Performance Indicators (KPIs), Communication, Personal Development, Expectation Management, Milestones (Project Management), Organizational Change, Business Strategies, Time Management, Self-Motivation, Accountability, Strategic Thinking, Problem Solving

    4.7
    Rating, 4.7 out of 5 stars
    ·
    31 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Interactive Brokers

    Introduction to Value Investing

    Skills you'll gain: Financial Statement Analysis, Financial Analysis, Financial Acumen, Income Statement, Balance Sheet, Business Metrics, Business Valuation, Annual Reports, Competitive Analysis, Risk Analysis, Business Research, Investments, Key Performance Indicators (KPIs), Investment Management, Portfolio Management

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Requirements Specifications: Goals and Conflict Analysis

    Skills you'll gain: Requirements Analysis, Security Requirements Analysis, Requirements Elicitation, Functional Requirement, Goal Setting, Business Requirements, Unified Modeling Language, Meeting Facilitation, Conflict Management, System Requirements, Risk Analysis, Stakeholder Engagement, Negotiation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    65 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad de los Andes

    Liderazgo y gestión de empresas familiares

    Skills you'll gain: Governance, Business Leadership, Business Management, Leadership and Management, Strategic Leadership, Business, Organizational Development, Succession Planning, Corporate Strategy, Business Continuity, Business Strategies, Business Valuation, Leadership, Entrepreneurship, Innovation, Value Propositions, Systems Thinking, Case Studies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    23 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    C

    Coursera Instructor Network

    GenAI for PR Specialists

    Skills you'll gain: Generative AI Agents, Public Relations, Content Creation, Marketing and Public Relations, Responsible AI, Media Relations, Productivity Software, Crisis Management, Prompt Engineering, Team Leadership, Promotions and Campaigns, Social Media Campaigns

    4.1
    Rating, 4.1 out of 5 stars
    ·
    14 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Amazon Web Services

    Bringing Ideas to Life Using AI

    Skills you'll gain: Generative AI, Generative AI Agents, Amazon Bedrock, AI Product Strategy, Responsible AI, LLM Application, Application Development, Amazon Web Services, Data Governance, Commercialization, API Design, Cost Management, Artificial Intelligence, Prompt Engineering, Innovation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    22 reviews

    Beginner · Course · 1 - 4 Weeks

Marketing Strategy learners also search

Marketing
Digital Marketing
Content Strategy
Beginner Digital Marketing
Social Media Marketing
Digital Marketing Projects
Advanced Digital Marketing
Beginner Social Media Marketing
1…244245246…338

In summary, here are 10 of our most popular marketing strategy courses

  • How to integrate apps on Canva: Coursera Project Network
  • Créer des diagrammes stratégiques d'entreprise avec Creately: Coursera Project Network
  • Administración estratégica e IA: Innovación en Negocios: Universidades Anáhuac
  • 實驗經濟學 (Experimental Economics: Behavioral Game Theory): National Taiwan University
  • UX: Research Process: Packt
  • Value Creation and Building Enduring Relationships: University of Colorado Boulder
  • Maximizing Success: Mastering the Art of Goal Setting : Starweaver
  • Introduction to Value Investing: Interactive Brokers
  • Requirements Specifications: Goals and Conflict Analysis: University of Colorado System
  • Liderazgo y gestión de empresas familiares: Universidad de los Andes

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok