Digital Marketing

Digital Marketing is a modern marketing approach that leverages digital channels, such as search engines, social media, email, and websites, to connect with current and prospective customers. Coursera's digital marketing catalogue teaches you the strategies and tools needed to design, optimize, and execute effective online marketing campaigns. You'll learn about Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, content marketing, social media strategies, email campaigns, web analytics, and how to measure and analyze digital marketing performance. By mastering these facets of digital marketing, you'll be equipped to drive brand awareness, generate leads, and increase customer engagement in the increasingly digital world.
48credentials
1online degree
162courses

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Find the best Digital Marketing course for your goals

  • Status: Free Trial

    Skills you'll gain: Professional Networking, Budget Management, Digital Marketing, Promotional Strategies, Marketing Strategies, Resilience, Brand Marketing, Strategic Partnership, Growth Strategies, Relationship Building, Brand Awareness, Brand Strategy, Business Development, Brand Management, Music Performance

  • Skills you'll gain: Facebook, Social Media, Community Development, Social Media Marketing, Driving engagement, Content Management, Digital Marketing

  • Status: Free Trial

    Skills you'll gain: Google Analytics, Marketing Budgets, Pay Per Click Advertising, Digital Marketing, Paid media, Google Ads, Marketing Strategies, Digital Advertising, Driving engagement, Campaign Management, Web Analytics, Online Advertising, Advertising Campaigns, Budget Management, Bidding, Marketing Analytics, Lead Generation, Facebook, A/B Testing, Consumer Behaviour

  • Skills you'll gain: Systems Integration, Dashboard, Cloud Applications, Software Installation, Content Performance Analysis, Social Media Management, Social Media, User Accounts, Content Marketing, Media Strategy, Digital Marketing

  • Skills you'll gain: Content Creation, Social Media Content, Social Media, Graphic Design, Marketing Design, Marketing Materials, Data Visualization, Content Marketing, User Accounts, Digital Marketing

  • Status: New
    Status: Free Trial

    Real Madrid Graduate School Universidad Europea

    Skills you'll gain: Intellectual Property, Media and Communications, Digital Transformation, Journalism, Media Strategy, Digital Media Strategy, Media Relations, Social Media Campaigns, Content Creation, Storytelling, Advertising, Social Media, Social Media Marketing, Revenue Management, Brand Management, Public Relations, Digital Marketing, Video Production, Crisis Management, Communication Strategies

  • Skills you'll gain: Canva (Software), Color Theory, Photo Editing, Design Elements And Principles, Graphic and Visual Design, Graphic Design, Typography, Content Creation, Content Marketing, Digital Marketing

  • Skills you'll gain: Canva (Software), Marketing Materials, Email Marketing, Marketing Design, Promotional Materials, Marketing, Advertising, Social Media Content, Graphic Design, Content Marketing, Graphic and Visual Design, Social Media Marketing, Digital Marketing, Business Communication

  • Status: New
    Status: Preview

    O.P. Jindal Global University

    Skills you'll gain: Emerging Technologies, Technology Strategies, Cybersecurity, Digital Transformation, Internet Of Things, Cloud Computing, Business Transformation, Digital Marketing, Business Strategy, Blockchain, Artificial Intelligence, Real Time Data, E-Commerce

  • Status: New
    Status: Free Trial

    Skills you'll gain: Digital Marketing, Market Analysis, Branding, Product Lifecycle Management

  • Skills you'll gain: Canva (Software), Instagram, Graphic Design, Graphical Tools, Content Creation, Social Media Marketing, Design, Graphic and Visual Design, Digital Marketing

  • Skills you'll gain: Pinterest, Advertising Campaigns, Digital Advertising, Content Performance Analysis, Customer Insights, Social Media Campaigns, Campaign Management, Advertising, Performance Reporting, Report Writing, Performance Analysis, Marketing Analytics, Digital Marketing, Marketing Management

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Leading partners

  • University of Illinois Urbana-Champaign
  • Fundação Instituto de Administração
  • Simplilearn
  • EDUCBA
  • Google
  • Meta
  • Real Madrid Graduate School Universidad Europea
  • Tecnológico de Monterrey