Marketing Analytics

Marketing Analytics is the practice of measuring, managing, and analyzing marketing performance data to enhance efficiency and optimize return on investment (ROI). Coursera's Marketing Analytics catalogue teaches you how to use quantitative methods, software tools, and data visualization techniques to make data-driven marketing decisions. You'll learn to analyze customer behavior, predict future trends, understand market segmentation, and make strategic decisions based on data. This skill will enable you to leverage analytics to improve your marketing strategies, enhance customer engagement, and drive business growth.
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1online degree
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Find the best Marketing Analytics course for your goals

  • Skills you'll gain: Facebook, Social Media, Social Media Management, Drive Engagement, Social Media Marketing, People Management, Marketing Analytics, Content Performance Analysis, Rapport Building, Growth Strategies, Organizational Skills

  • Status: Preview

    Skills you'll gain: Data-Driven Decision-Making, Business Intelligence, Data Ethics, Marketing Analytics, Trend Analysis, Case Studies, Marketing Effectiveness, Artificial Intelligence, Predictive Modeling, Strategic Planning, Marketing Strategies

  • Skills you'll gain: Pinterest, Advertising Campaigns, Digital Advertising, Content Performance Analysis, Customer Insights, Social Media Campaigns, Campaign Management, Advertising, Performance Reporting, Report Writing, Performance Analysis, Marketing Analytics, Digital Marketing, Marketing Management

  • Skills you'll gain: Predictive Modeling, Exploratory Data Analysis, Predictive Analytics, Analytics, E-Commerce, Big Data, Marketing Analytics, Google Cloud Platform, Applied Machine Learning, Data Analysis

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Marketing Analytics, Sales Strategy, Customer Analysis, Marketing Strategies, Data Visualization Software, Customer Engagement, Analytics, Consumer Behaviour, Digital Advertising, Regression Analysis, Market Research, Statistical Analysis, Target Market, Pandas (Python Package), Predictive Modeling, Key Performance Indicators (KPIs), Decision Tree Learning, Artificial Neural Networks

  • Status: Preview

    Fundação Instituto de Administração

    Skills you'll gain: Exploratory Data Analysis, Customer Analysis, Market Analysis, Marketing Analytics, Big Data, Data Mining, Analytics, Target Market, Data Analysis, Target Audience, R Programming, Marketing, Unsupervised Learning, Machine Learning Algorithms, Business Strategy, Statistical Modeling, Consumer Behaviour, Data Visualization

  • Status: Free

    Skills you'll gain: Target Market, Marketing Planning, Marketing, Sales Process, Marketing Effectiveness, Marketing Strategy and Techniques, Marketing Analytics, Sales Strategy, Branding, Digital Marketing, Sales, Revenue Management, Business Metrics

  • Skills you'll gain: Customer Insights, Facebook, Marketing Analytics, Target Audience, Marketing Strategies, Marketing, Social Media, Social Media Marketing, Business Intelligence, Business

  • Skills you'll gain: Facebook, Customer Insights, Brand Awareness, Social Media, Social Media Marketing, Target Audience, Customer Data Management, Marketing Analytics

  • Skills you'll gain: HubSpot CRM, Dashboard, Customer Relationship Management, Marketing Analytics, Marketing Automation, Marketing, Customer Data Management, Marketing Management, Business, Business Strategy

  • Skills you'll gain: Marketing Strategies, Facebook, Web Analytics, Marketing Analytics, Social Media Marketing, Online Advertising, Business Marketing, Target Audience, Digital Marketing, Business Communication

  • Skills you'll gain: Target Audience, Facebook, Marketing Analytics, Customer Insights, Social Media Marketing

What brings you to Coursera today?

Leading partners

  • Fundação Instituto de Administração
  • Meta
  • Emory University
  • Simplilearn
  • University of Colorado Boulder
  • Google Cloud
  • University of Illinois Urbana-Champaign
  • University of Maryland, College Park