• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
Log In
Join for Free
Coursera
  • Browse
  • Marketing Strategy

Marketing Strategy Courses Online

Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

Skip to search results

Filter by

Subject
Required
 *

Language
Required
 *

The language used throughout the course, in both instruction and assessments.

Learning Product
Required
 *

Build job-relevant skills in under 2 hours with hands-on tutorials.
Learn from top instructors with graded assignments, videos, and discussion forums.
Learn a new tool or skill in an interactive, hands-on environment.
Get in-depth knowledge of a subject by completing a series of courses and projects.
Earn career credentials from industry leaders that demonstrate your expertise.
Earn career credentials while taking courses that count towards your Master’s degree.
Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
Earn a university-issued career credential in a flexible, interactive format.
Graduate level learning within reach.

Level
Required
 *

Duration
Required
 *

Skills
Required
 *

Subtitles
Required
 *

Educator
Required
 *

Explore the Marketing Strategy Course Catalog

  • C

    Coursera Project Network

    Get Started with Facebook Messenger for a Business

    Skills you'll gain: Facebook, Personalized Service, Target Audience, Customer Communications Management, Social Media, Social Media Marketing, Business Requirements, Drive Engagement, Customer Service, Brand Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Codio

    Data Security for Web Developers

    Skills you'll gain: Cryptography, Data Security, Encryption, Authorization (Computing), General Data Protection Regulation (GDPR), Secure Coding, Public Key Infrastructure, Authentications, Web Development, Application Security, Web Applications, Multi-Factor Authentication, Security Strategy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    I

    IBM

    UX Research and Information Architecture 

    Skills you'll gain: Information Architecture, UI/UX Research, Design Research, Experience Design, User Interface and User Experience (UI/UX) Design, UI/UX Strategy, Persona Development, Usability, Qualitative Research, Usability Testing, Surveys, Human Centered Design, Technical Communication, Prototyping, Tree Maps, Product Strategy, Interviewing Skills

    4.9
    Rating, 4.9 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera Project Network

    Building a Hiring Plan by Analyzing Past Data in Sheets

    Skills you'll gain: Workforce Planning, Job Analysis, Human Resource Strategy, Human Resources, Workforce Management, Google Sheets, Consolidation, Talent Acquisition, Compensation Analysis, Recruitment, Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    45 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Introducción a las Finanzas Corporativas

    Skills you'll gain: Finance, Capital Budgeting, Financial Modeling, Financial Analysis, Return On Investment, Financial Management, Corporate Finance, Financial Forecasting, Business Mathematics, Cash Flows, Decision Making, Loans

    4.6
    Rating, 4.6 out of 5 stars
    ·
    83 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    London Business School

    Introduction to Digital Transformation: Change & Disruption

    Skills you'll gain: Digital Transformation, Business Transformation, Organizational Change, Change Management, Innovation, Business Strategy, Platform As A Service (PaaS), Business Strategies, Business Technologies, Emerging Technologies, Business Modeling, Operational Efficiency, Case Studies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    52 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Total Data Quality

    Skills you'll gain: Data Quality, Data Cleansing, Quantitative Research, Data Validation, Data Integrity, Data Collection, Quality Assurance, Data Processing, Data Strategy, Data Management, Data Analysis, Data Access, Statistical Analysis, Sampling (Statistics), Threat Detection

    4.6
    Rating, 4.6 out of 5 stars
    ·
    54 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Y

    Yonsei University

    AR (Augmented Reality) & Video Streaming Services Emerging Technologies

    Skills you'll gain: Augmented Reality, Augmented and Virtual Reality (AR/VR), Live Streaming, Multimedia, Emerging Technologies, Market Analysis, Market Opportunities, Cloud Services, Network Protocols, Application Development, Network Infrastructure, Computer Vision, Video Production, Content Management, Scalability, User Interface (UI)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    120 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    T

    Tecnológico de Monterrey

    Gestão estratégica de marcas

    Skills you'll gain: Brand Management, Brand Strategy, Branding, Brand Awareness, Brand Loyalty, Marketing Communications, Strategic Marketing, Organizational Strategy, Performance Measurement, Customer Retention, Marketing Strategies, Marketing, Communication Strategies, Key Performance Indicators (KPIs), Consumer Behaviour

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Infonomics I: Business Information Economics and Data Monetization

    Skills you'll gain: Business Analytics, Asset Management, Business Intelligence, Advanced Analytics, Business Analysis, Information Management, Data Analysis, Big Data, Business Valuation, Data Strategy, Case Studies, Business Economics, Return On Investment, Innovation, Accounting

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    111 reviews

    Beginner · Course · 1 - 3 Months

  • P

    Packt

    Winning at Sales

    Skills you'll gain: Sales Presentations, Sales Management, Sales Training, Sales, Sales Strategy, Account Management, Sales Territory Management, Sales Process, Closing (Sales), Presentations, Consultative Selling, Employee Coaching, Customer Relationship Management, Overcoming Objections, Rapport Building, Active Listening

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera Project Network

    Edita y retoca imágenes con Canva

    Skills you'll gain: Canva (Software), Photo Editing, Content Creation, Graphic Design, Data Sharing, Design, Graphic and Visual Design Software, Editing, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

Marketing Strategy learners also search

Marketing
Digital Marketing
Content Strategy
Beginner Digital Marketing
Social Media Marketing
Digital Marketing Projects
Advanced Digital Marketing
Beginner Social Media Marketing
1…193194195…336

In summary, here are 10 of our most popular marketing strategy courses

  • Get Started with Facebook Messenger for a Business : Coursera Project Network
  • Data Security for Web Developers: Codio
  • UX Research and Information Architecture : IBM
  • Building a Hiring Plan by Analyzing Past Data in Sheets: Coursera Project Network
  • Introducción a las Finanzas Corporativas: University of Pennsylvania
  • Introduction to Digital Transformation: Change & Disruption: London Business School
  • Total Data Quality: University of Michigan
  • AR (Augmented Reality) & Video Streaming Services Emerging Technologies: Yonsei University
  • Gestão estratégica de marcas: Tecnológico de Monterrey
  • Infonomics I: Business Information Economics and Data Monetization: University of Illinois Urbana-Champaign

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok