Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

University of Colorado Boulder
Skills you'll gain: digital literacy, Social Media, Self-Awareness, Literacy, Content Creation, Personal Development, Blogs, Diversity Awareness, Instagram, Media and Communications, Sociology, Electronic Media, Critical Thinking, Social Studies, Social Sciences, Culture, Cultural Responsiveness, Case Studies, Analysis, Writing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Social Media Management, Social Media Content, Facebook, Calendar Management, Social Media, Content Creation, Social Media Marketing, Driving engagement, Scheduling, Marketing, Graphic Design, Digital Marketing
Intermediate · Guided Project · Less Than 2 Hours

University of Michigan
Skills you'll gain: Social Justice, Art History, Public History, Creativity, Social Impact, Diversity Awareness, Research, Advocacy, Cultural Diversity, Storytelling, Multimedia
Beginner · Course · 1 - 4 Weeks

Universidad de Palermo
Skills you'll gain: Marketing Effectiveness, Performance Measurement, Marketing Analytics, Digital Media Strategy, Marketing Strategies, Target Audience, Marketing Planning, Key Performance Indicators (KPIs), Digital Marketing, E-Commerce, Analysis, Entrepreneurship, Goal Setting
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Animations, ChatGPT, Generative AI, Education Software and Technology, AI Personalization, Prompt Engineering, AI Product Strategy, Scripting, AI Workflows, Storyboarding
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Logo Design, Style Guides, Marketing Design, Branding, Marketing Materials, Brand Management, Organizational Skills, Marketing, File Management, Graphic Design, Business, Digital Marketing
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Lead Generation, Marketing Automation, HubSpot CRM, Prompt Engineering, Email Automation, ChatGPT, Dashboard, MarTech, Marketing Strategies, Marketing Analytics, Customer Relationship Management (CRM) Software, Customer Engagement
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Adobe After Effects, Video Production, Post-Production, Video Editing, Storyboarding, Ideation, Content Creation, Cinematography, Motion Graphics, Creativity, Color Matching
Mixed · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: Sociology, Social Sciences, Social Impact, Economics, Policy, and Social Studies, Public Policies, Cultural Diversity, Surveys, Qualitative Research, Data Collection, Research
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: AI Workflows, Workflow Management, Social Media Content
Beginner · Course · 1 - 3 Months
University of California San Diego
Skills you'll gain: Collaborative Software, Telecommuting, Social Impact, Social Network Analysis, Remote Access Systems, Interaction Design, Driving engagement, Computing Platforms, Digital Communications
Mixed · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: Policy Analysis, Social Impact, Social Sciences, Sociology, Community Development, Cultural Diversity, Trend Analysis, Psychology, Media and Communications
Beginner · Course · 1 - 4 Weeks