Brand Management

Brand Management is a strategic approach to creating, developing, and maintaining a brand's reputation, image, and value in the marketplace. Coursera's Brand Management catalogue equips you with the knowledge and tools necessary to manage and sustain brands effectively in today's dynamic market environment. You'll learn about branding strategies, brand equity and valuation, consumer behavior and its influence on brand positioning, brand communication techniques, and the role of digital media in brand promotion. This skill set will enable you to build and enhance brand identity, measure brand performance, and make strategic decisions for brand growth and sustainability.
29credentials
1online degree
135courses

Filter by

Skip to search results

Subject
Required

Language
Required

The language used throughout the course, in both instruction and assessments.

Learning Product
Required

Build job-relevant skills in under 2 hours with hands-on tutorials.
Learn from top instructors with graded assignments, videos, and discussion forums.
Get in-depth knowledge of a subject by completing a series of courses and projects.
Earn career credentials from industry leaders that demonstrate your expertise.
Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.

Level
Required

Duration
Required

Subtitles
Required

Educator
Required

Find the best Brand Management course for your goals

  • Status: Preview

    University of London

    Skills you'll gain: Brand Management, Branding, Brand Marketing, Brand Strategy, Brand Awareness, Employee Engagement, Marketing Management, Global Marketing, Internal Communications, Customer experience strategy (CX), Human Resources, Organizational Change, Consumer Behaviour, Cross-Functional Collaboration

    4.9
    Rating, 4.9 out of 5 stars
    7.8K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview

    S.P. Jain Institute of Management and Research

    Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Product Lifecycle Management, Strategic Marketing, Marketing Management, Integrated Marketing Communications, Social Media Strategy, Market Share, Value Propositions, Portfolio Management, Competitive Analysis, Business Metrics, Consumer Behaviour, Storytelling, Case Studies

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    13 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    Status: Free Trial

    Coursera

    Skills you'll gain: Brand Awareness, Canva (Software), Brand Management, Logo Design, Branding, Social Media, Social Media Strategy, Brand Strategy, Target Audience, Social Media Marketing, Social Media Campaigns, Brand Loyalty, Brand Marketing, Digital Advertising, Data Visualization, Email Marketing, Digital Marketing, Generative AI, Marketing Analytics, Content Creation

    4.6
    Rating, 4.6 out of 5 stars
    1.7K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview

    Università Bocconi

    Skills you'll gain: Annual Reports, Retail Store Operations, Brand Management, Case Studies, Global Marketing, Brand Strategy, Communication Strategies, Marketing Management, Business Modeling, Business Strategy, New Business Development, E-Commerce, Consumer Behaviour, Market Trend, Product Development

    4.7
    Rating, 4.7 out of 5 stars
    6.2K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial

    IE Business School

    Skills you'll gain: Brand Strategy, Customer experience strategy (CX), Branding, Storytelling, Production Planning, Brand Awareness, Logo Design, Content Marketing, Target Audience, Advertising Campaigns, Target Market, Content Creation, Customer experience improvement, Advertising, Marketing Design, Creative Design, Brand Management, Journalism, Creativity, Communication

    4.6
    Rating, 4.6 out of 5 stars
    1.7K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial

    IE Business School

    Skills you'll gain: Product Lifecycle Management, Brand Strategy, Brand Management, Customer experience strategy (CX), Branding, Brand Awareness, Product Management, Brand Loyalty, Product Strategy, Product Planning, New Product Development, Internal Communications, Design and Product, Employee Engagement, Growth Strategies, Customer Engagement, Portfolio Management, Competitive Analysis

    4.7
    Rating, 4.7 out of 5 stars
    2.7K reviews

    Beginner · Course · 1 - 3 Months

What brings you to Coursera today?

  • Status: Free Trial

    Coursera

    Skills you'll gain: Brand Management, Branding, Brand Strategy, Brand Awareness, Brand Loyalty, Marketing Psychology, Data-Driven Decision-Making, Thought Leadership, Governance, Storytelling, Culture, Customer Engagement, Innovation, Communication

    4.7
    Rating, 4.7 out of 5 stars
    184 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    Starweaver

    Skills you'll gain: Hospitality Management, Hospitality, Hospitality and Food Services, Brand Management, Branding, Brand Awareness, Brand Marketing, Brand Strategy, Brand Loyalty, Business Ethics, Digital Transformation, Sustainable Business, Market Dynamics, Corporate Sustainability, Quality Management, Customer experience improvement, Innovation, Consumer Behaviour

    4.4
    Rating, 4.4 out of 5 stars
    157 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial

    IE Business School

    Skills you'll gain: Brand Strategy, Branding, Brand Awareness, Logo Design, Brand Management, Target Audience, Target Market, Consumer Behaviour, Value Propositions, Marketing, Customer Insights, Marketing Psychology, Marketing Strategies, Advertising, Competitive Analysis, Typography, Storytelling, Color Theory

    4.7
    Rating, 4.7 out of 5 stars
    867 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Status: AI skills

    Meta

    Skills you'll gain: Social Media Management, Social Media, Social Media Marketing, Target Audience, Marketing Analytics, Content Creation, Paid media, Instagram, Marketing Budgets, Social Media Strategy, Social Media Campaigns, Persona Development, Campaign Management, Marketing Effectiveness, Marketing Materials, Performance Analysis, Advertising, Smart Goals, Digital Marketing, Brand Management

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    22K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    Status: Free Trial

    Skillshare

    Skills you'll gain: Packaging and Labeling, Brand Strategy, Competitive Analysis, Presentations, Content Creation, Target Audience, Storytelling, Branding, Product Design, Design Strategies, Social Media, Design, Marketing Design, Case Studies, Design Thinking, Brand Awareness, Adobe Illustrator, Social Media Marketing, Graphic Design, Brand Management

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview

    University of Virginia

    Skills you'll gain: Branding, Brand Awareness, Brand Strategy, Brand Management, Personal Attributes, Personal Integrity, Social Media, Personally Identifiable Information, Computer Security Awareness Training, Self-Awareness, Social Media Strategy, Information Privacy, Constructive Feedback

    4.4
    Rating, 4.4 out of 5 stars
    8.9K reviews

    Beginner · Course · 1 - 3 Months

Most popular

Trending now

New releases

What brings you to Coursera today?

Leading partners

  • Real Madrid Graduate School Universidad Europea
  • IE Business School
  • University of Illinois Urbana-Champaign
  • Tecnológico de Monterrey
  • University of Colorado Boulder
  • University of Pennsylvania
  • University of California, Irvine
  • Fundação Instituto de Administração