• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
Log In
Join for Free
Coursera
  • Browse
  • Market Research

Market Research Courses

Learn market research techniques for business strategy. Understand how to gather, analyze, and interpret market data for informed decision-making.

Skip to search results

Filter by

Subject
Required
 *

Language
Required
 *

The language used throughout the course, in both instruction and assessments.

Learning Product
Required
 *

Build job-relevant skills in under 2 hours with hands-on tutorials.
Learn from top instructors with graded assignments, videos, and discussion forums.
Learn a new tool or skill in an interactive, hands-on environment.
Get in-depth knowledge of a subject by completing a series of courses and projects.
Earn career credentials from industry leaders that demonstrate your expertise.
Earn career credentials while taking courses that count towards your Master’s degree.
Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
Earn a university-issued career credential in a flexible, interactive format.
Graduate level learning within reach.

Level
Required
 *

Duration
Required
 *

Skills
Required
 *

Subtitles
Required
 *

Educator
Required
 *

Find the best Market Research course for your goals

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    The Digital Marketing Revolution

    Skills you'll gain: Marketing, Marketing Strategies, Consumer Behaviour, Marketing Channel, Global Marketing, Digital Transformation, MarTech, Case Studies, Digital Marketing, Analysis, Business Strategy, Business Transformation, Innovation

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.8K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free
    Free
    N

    Novartis

    Representation in Clinical Trials

    Skills you'll gain: Health Disparities, Health Equity, Diversity Training, Clinical Trials, Clinical Research, Diversity Awareness, Clinical Research Ethics, Diversity Equity and Inclusion Initiatives, Cultural Diversity, Medical Science and Research, Cultural Sensitivity, Informed Consent, Social Determinants Of Health, Healthcare Ethics

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    Content, Advertising & Social IMC

    Skills you'll gain: Integrated Marketing Communications, Social Media Marketing, Content Marketing, Social Media, Social Media Strategy, Earned Media, Owned Media, Paid media, Facebook, Content Creation, Drive Engagement, Digital Media Strategy, Advertising, Digital Advertising, Global Marketing, Marketing Strategies, Key Performance Indicators (KPIs), Customer Engagement, A/B Testing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.1K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Columbia University

    Optimization Methods in Asset Management

    Skills you'll gain: Portfolio Management, Investment Management, Asset Management, Market Liquidity, Risk Management, Financial Market, Financial Modeling, Financial Trading, Equities, Statistical Methods, Risk Analysis, Securities Trading, Market Dynamics, Financial Analysis, Statistical Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    43 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    S

    Sciences Po

    International migrations: a global issue

    Skills you'll gain: International Relations, Immigration Law, World History, European History, Cultural Diversity, Social Sciences, Demography, Environmental Issue, Sociology, Social Justice, Political Sciences, Policty Analysis, Research, and Development, Governance, Public Policies, Economics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    556 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of New Mexico

    Negocios Internacionales I

    Skills you'll gain: Social Sciences, International Relations, Social Studies, Global Marketing, Economic Development, Socioeconomics, Culture, Cultural Diversity, Business Economics, Economics, World History, Operations Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.7K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising

    Skills you'll gain: Google Ads, Digital Advertising, Online Advertising, Advertising, Contextual Advertising, Pay Per Click Advertising, Advertising Campaigns, Paid media, Social Media, Search Engine Marketing, Marketing, Keyword Research, Search Engine Optimization, Social Media Marketing, Digital Marketing, Social Media Strategy, Data Ethics, Web Analytics and SEO, Media Planning, Web Analytics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    812 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Pearson

    A+ Core 1 V15 - Pearson Cert Prep

    Skills you'll gain: Network Troubleshooting, Hardware Troubleshooting, Cloud Computing, Cloud Infrastructure, Virtualization, Computer Hardware, Network Protocols, Cloud Platforms, Virtual Machines, General Networking, Network Administration, Network Security, Desktop Support, Hardware Architecture, TCP/IP, Peripheral Devices, Wireless Networks, Mobile Security, USB, Networking Hardware

    Intermediate · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universiteit Leiden

    Political Economy of Institutions and Development

    Skills you'll gain: Political Sciences, International Relations, Sustainable Development, Socioeconomics, Economic Development, Governance, Policty Analysis, Research, and Development, Economics, Global Marketing, Cultural Diversity, Sociology, Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    383 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Y

    Yonsei University

    International Marketing Entry and Execution

    Skills you'll gain: Global Marketing, Strategic Marketing, Consumer Behaviour, Target Market, Business-To-Consumer, Marketing Strategies, Innovation, Promotional Strategies, Marketing Channel, Go To Market Strategy, Product Marketing, Market Analysis, Branding, Social Media Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    337 reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Illinois at Urbana-Champaign

    Value Chain Management Graduate Certificate

    Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Revenue Recognition, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Data Governance, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax

    Credit offered

    Graduate Certificate · 6 - 12 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Lean Six Sigma

    Skills you'll gain: Lean Six Sigma, Process Capability, Process Analysis, Process Mapping, Six Sigma Methodology, Lean Methodologies, Lean Manufacturing, Statistical Process Controls, Process Improvement, Quality Improvement, Process Optimization, Operational Analysis, Business Process, Quality Control, Statistical Analysis, Continuous Improvement Process, Value Engineering, Analysis, Predictive Modeling, Production Process

    4.8
    Rating, 4.8 out of 5 stars
    ·
    886 reviews

    Intermediate · Specialization · 3 - 6 Months

Market Research learners also search

market structure
marketing
research
financial markets
capital markets
product marketing
equity research
marketing strategy
1…969798…331

In summary, here are 10 of our most popular market research courses

  • The Digital Marketing Revolution: University of Illinois Urbana-Champaign
  • Representation in Clinical Trials: Novartis
  • Content, Advertising & Social IMC: Northwestern University
  • Optimization Methods in Asset Management: Columbia University
  • International migrations: a global issue: Sciences Po
  • Negocios Internacionales I: University of New Mexico
  • Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising: University of Colorado Boulder
  • A+ Core 1 V15 - Pearson Cert Prep: Pearson
  • Political Economy of Institutions and Development: Universiteit Leiden
  • International Marketing Entry and Execution: Yonsei University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok