Content Marketing

Content Marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, ultimately driving profitable customer action. Coursera's Content Marketing catalogue teaches you the principles and strategies behind successful content marketing. You'll learn how to create and deliver engaging content, understand the role of content in a broader marketing strategy, and use analytical tools to measure the success and impact of your content. This knowledge will equip you to create meaningful connections with your audience, build brand awareness, generate leads, and boost your overall marketing efforts.
19credentials
66courses

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Find the best Content Marketing course for your goals

  • Coursera Project Network

    Skills you'll gain: Marketing Materials, Marketing Design, Presentations, Data Visualization, Content Creation, Graphic Design, Shared Media, Content Marketing, Social Media, Digital Marketing

  • Skills you'll gain: Canva (Software), Facebook, Marketing Materials, Advertising, Marketing Design, Graphic and Visual Design, Social Media Content, Promotional Materials, Graphic Design, Branding, Content Marketing, Digital Marketing

  • Coursera Project Network

    Skills you'll gain: Presentations, Marketing Design, Marketing Materials, Social Media Content, Promotional Materials, Social Media, Content Creation, Content Marketing, Marketing, Graphic Design, Data Visualization, Business Correspondence, Business Communication, User Accounts

  • Skills you'll gain: Facebook, Social Media Content, Brand Awareness, Advertising, Marketing Materials, Social Media Marketing, Social Media, Content Creation, Marketing Design, Branding, Graphic and Visual Design, Content Marketing, Customer Engagement, Digital Marketing

  • Status: Preview

    Skills you'll gain: Marketing Planning, Performance Measurement, Sales Presentations, Marketing Strategies, Music Performance, Goal Setting, Travel Arrangements, Customer Engagement, Content Marketing, Event Management, Business Modeling, Professional Networking, Talent Management

  • Skills you'll gain: Canva (Software), Marketing Materials, Marketing Design, Content Creation, Branding, Content Marketing, Graphic Design, Marketing, Design, Promotional Materials, Marketing Communications, Graphic and Visual Design

  • Skills you'll gain: Canva (Software), Graphic Design, Infographics, Visual Design, Design, Content Creation, Creative Design, Content Marketing, Marketing

  • Coursera Project Network

    Skills you'll gain: Canva (Software), Graphic Design, Graphic and Visual Design Software, Photo Editing, Content Creation, Content Marketing

  • Coursera Project Network

    Skills you'll gain: Marketing Materials, Marketing Collateral, Presentations, Email Marketing, Content Creation, Brand Awareness, Marketing Design, Driving engagement, Social Media Content, Content Marketing, Sales Presentations, Promotional Materials, Branding, Marketing Communications, Digital Marketing, Entrepreneurship

  • Status: Free Trial

    Skills you'll gain: Marketing Budgets, Digital Media Strategy, Media Strategy, Content Strategy, Promotional Strategies, Marketing Analytics, Customer Engagement, Content Marketing, Brand Awareness, Marketing Strategies, Trend Analysis, Brand Strategy, Social Media Strategy, Data-Driven Decision-Making, Campaign Management, Social Media, Key Performance Indicators (KPIs), Strategic Partnership

  • Status: Free Trial

    HubSpot Academy

    Skills you'll gain: Sales Enablement, Sales Strategy, Lead Generation, Sales Training, Sales, Sales Process, Customer Success Management, Content Marketing, Target Audience, Content Strategy, Customer Engagement, Content Creation, Service Level Agreement

  • Coursera Project Network

    Skills you'll gain: Canva (Software), Color Theory, Photo Editing, Scalability, Design Elements And Principles, Typography, Graphic Design, Content Creation, Content Marketing, Digital Marketing

What brings you to Coursera today?

Leading partners

  • Adobe
  • Simplilearn
  • Northwestern University
  • Tecnológico de Monterrey
  • University of California, Davis
  • Digital Marketing Institute
  • HubSpot Academy
  • IE Business School