Social Media Marketing

Social Media Marketing is a digital marketing strategy that utilizes various social media platforms to connect, engage, and communicate with a target audience. Coursera's Social Media Marketing catalogue teaches you how to effectively leverage these platforms to enhance brand visibility, increase website traffic, and drive customer engagement. You'll learn how to build a robust social media strategy, gain expertise in creating and promoting engaging content, understand how to measure and analyze social media metrics, and familiarize yourself with various social media tools and technologies. This knowledge will enable you to craft compelling social media campaigns that resonate with your audience, enhance your digital marketing skills, and stay ahead in the rapidly evolving digital landscape.
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Find the best Social Media Marketing course for your goals

  • Skills you'll gain: Instagram, Social Media, Social Media Management, Social Media Marketing, Advertising, Target Audience, Facebook, Social Media Campaigns, Social Media Strategy, Online Advertising

  • Status: Free

    Skills you'll gain: Prompt Engineering, Canva (Software), Social Media Campaigns, Social Media, Instagram, Social Media Marketing, Social Media Content, Social Media Strategy, Content Creation, Branding, ChatGPT, Brand Management, Digital Content, Design Elements And Principles

  • Status: Free

    Skills you'll gain: Content Performance Analysis, ChatGPT, Social Media Content, Content Strategy, Prompt Engineering, Target Audience, Social Media Campaigns, Social Media Marketing, Content Creation, Social Media, User Research, AI Personalization, Social Media Strategy, Market Research, Copywriting, Storytelling

  • Skills you'll gain: Target Audience, Facebook, Marketing Budgets, Advertising Campaigns, Social Media Marketing, Social Media, Digital Advertising, Advertising, Social Media Strategy, Social Media Management, Goal Setting

  • Skills you'll gain: Instagram, Facebook, LinkedIn, Content Creation, Social Media Content, Social Media, Graphic Design, Social Media Marketing, Marketing Design, Digital Marketing

  • Skills you'll gain: Instagram, Marketing Strategies, Content Creation, Marketing Strategy and Techniques, Marketing, Brand Marketing, Business Marketing, Social Media, Drive Engagement, Social Media Campaigns, Social Media Marketing, Influencing, Business

  • Coursera Project Network

    Skills you'll gain: Social Media Marketing, Social Media Content, Social Media, Facebook, Advertising, Data Visualization, Graphic Design, Content Creation, User Accounts

  • Skills you'll gain: Facebook, Marketing Budgets, Social Media Campaigns, Paid media, Social Media Strategy, Social Media Management, Social Media Marketing, Advertising Campaigns, Social Media, Budget Management, Advertising, Scheduling, Business Strategy

  • Skills you'll gain: Instagram, Social Media, Social Media Content, Facebook, Marketing Design, Social Media Marketing, Graphic and Visual Design Software, Content Creation, Animations, Digital Design, Graphic Design, Design Elements And Principles, User Accounts

  • Status: Free Trial

    Skills you'll gain: Smart Goals, Target Audience, Campaign Management, Business Marketing, Social Media, Social Media Strategy, Social Media Campaigns, Marketing Strategies, Social Media Marketing, Key Performance Indicators (KPIs), Target Market, Content Strategy, Marketing Planning, Business Planning, Customer Analysis, User Feedback

  • Skills you'll gain: Facebook, Customer experience improvement, Customer Engagement, Personalized Service, Social Media Management, Social Media Campaigns, Social Media Marketing, Customer Relationship Building, Event Marketing, Customer Inquiries, Marketing, Communication Strategies, Business Strategy

  • Skills you'll gain: Facebook, Target Audience, Social Media Marketing, Social Media, Customer Insights, Online Advertising, Advertising Campaigns, Business Marketing

What brings you to Coursera today?

Leading partners

  • Meta
  • Tecnológico de Monterrey
  • Northwestern University
  • Simplilearn
  • University of Colorado Boulder
  • Digital Marketing Institute
  • Google
  • Real Madrid Graduate School Universidad Europea