Market Research

Market Research is a vital business strategy that involves gathering, analyzing, and interpreting information about a market, its customers, competitors, and other elements of the business environment. Coursera's Market Research catalogue teaches you how to gather insightful data and maximize its utility in making informed decisions. You'll learn about various research methodologies, data analysis techniques, customer psychology, and competitive analysis. Additionally, you'll understand the importance of knowing market trends, customer behavior, and product positioning. This skillset is essential for entrepreneurs, business managers, marketing professionals, and anyone who aims to make strategic business decisions based on solid market understanding.
25credentials
134courses

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Find the best Market Research course for your goals

  • Status: Free Trial

    University of Virginia

    Skills you'll gain: Revenue Management, Global Marketing, Consumer Behaviour, Marketing Psychology, Customer Insights, Customer Analysis, Value Propositions, Case Studies, Market Dynamics, Market Research, Behavioral Economics, Competitive Analysis, Analysis

    4.8
    Rating, 4.8 out of 5 stars
    371 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Campaign Management, Strategic Communication, Advertising, Marketing Communications, Resource Allocation, Media Strategy, Brand Management, Earned Media, Communication Strategies, Owned Media, Public Relations, Shared Media, Key Performance Indicators (KPIs), Goal Setting, Target Audience, Research and Design, Research, Market Research

    4.4
    Rating, 4.4 out of 5 stars
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview

    National Taiwan University

    Skills you'll gain: Data-Driven Decision-Making, Business Analytics, Business Intelligence, Strategic Decision-Making, Analytics, Financial Data, Marketing Analytics, Market Analysis, Customer Insights, Big Data, Social Media, Business, Market Research, Retail Store Operations, Marketing Strategies, Brand Management, Banking, Consumer Behaviour, Financial Services

    4.8
    Rating, 4.8 out of 5 stars
    412 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial

    IE Business School

    Skills you'll gain: Price Negotiation, Strategic Marketing, Product Strategy, Revenue Management, Market Dynamics, Marketing Psychology, Consumer Behaviour, Business Marketing, Customer Analysis, Cost Accounting, Profit and Loss (P&L) Management, Customer Insights, Market Research, Sales, Competitive Analysis

    4.6
    Rating, 4.6 out of 5 stars
    1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview

    Pontificia Universidad Católica del Perú

    Skills you'll gain: Brand Strategy, Branding, Brand Awareness, Content Strategy, Business Strategies, Market Research, Content Creation, Creative Design, Target Audience, Value Propositions

    4.7
    Rating, 4.7 out of 5 stars
    27 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview

    Technical University of Munich (TUM)

    Skills you'll gain: Consumer Behaviour, Market Research, Food Quality Assurance And Control, Food and Beverage, Research Methodologies, Packaging and Labeling, Product Knowledge, Sustainability Standards, Innovation, Global Marketing, Supply And Demand, Corporate Sustainability, Economics, Coordination

    4.5
    Rating, 4.5 out of 5 stars
    447 reviews

    Intermediate · Course · 3 - 6 Months

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Brand Strategy, Market Research, Branding, Target Audience, Social Media, Competitive Analysis, Marketing, Customer Engagement, Professional Networking, Marketing Strategies, Social Media Strategy, Performing Arts, Content Strategy, Marketing Channel, Entrepreneurship

    4.8
    Rating, 4.8 out of 5 stars
    10 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    Status: Free Trial

    University of Glasgow

    Skills you'll gain: Innovation, Market Research, Strategic Leadership, Business Transformation, Leadership Development, Business Development, Business Leadership, Competitive Analysis, Leadership, Organizational Leadership, Business Modeling, Business Strategy, Strategic Decision-Making, Leadership and Management, Business Planning, Corporate Strategy, Digital Transformation, Growth Strategies, Business, Business Management

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    Status: Free Trial

    Automatic Data Processing, Inc. (ADP)

    Skills you'll gain: Recruitment, Job Analysis, Consultative Approaches, Market Research, Recruitment Strategies, Talent Acquisition, Marketing Materials, Talent Sourcing, Compensation Management, Needs Assessment, Competitive Analysis, Branding, Advertising

    Beginner · Course · 1 - 4 Weeks

  • Coursera Project Network

    Skills you'll gain: Customer Insights, Customer Analysis, Employee Surveys, User Feedback, Customer experience improvement, Market Research, Branding, Advertising, Public Relations

    4.7
    Rating, 4.7 out of 5 stars
    14 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • University of Illinois Urbana-Champaign

    Skills you'll gain: Sustainable Business, Sustainable Development, Corporate Sustainability, Product Development, Environmental Social And Corporate Governance (ESG), Sustainability Reporting, Consumer Behaviour, Product Design, Environmental Issue, New Product Development, Innovation, Design Thinking, Market Opportunities, Business Strategies, Customer Analysis, Market Research, Business Development, Value Propositions, Communication Strategies

    Build toward a degree

    4.3
    Rating, 4.3 out of 5 stars
    144 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial

    Coursera Instructor Network

    Skills you'll gain: Competitive Analysis, Business Development, Data-Driven Decision-Making, Generative AI, Market Opportunities, Market Analysis, Market Research, Trend Analysis, Strategic Thinking, Growth Strategies, Market Trend, Business Intelligence, Business Strategy, Sustainable Business, Marketing Strategies, Artificial Intelligence, Predictive Analytics, Forecasting, Strategic Planning

    Beginner · Course · 1 - 4 Weeks

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