Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Michigan
Skills you'll gain: Surveys, User Research, Survey Creation, Sampling (Statistics), A/B Testing, Web Analytics, Qualitative Research, Usability Testing, Research Methodologies, Web Analytics and SEO, Data Collection, Research Design, Sample Size Determination, Analytics, Data Analysis
Beginner · Course · 1 - 3 Months

Northeastern University
Skills you'll gain: Data Storytelling, Interactive Data Visualization, Data Visualization Software, Matplotlib, Data Preprocessing, Pandas (Python Package), Scatter Plots, Data Cleansing, Data Integration, Data Transformation, Big Data, Programming Principles, Python Programming
Build toward a degree
Mixed · Course · 1 - 3 Months

Skills you'll gain: Descriptive Statistics, Model Evaluation, Feature Engineering, Probability & Statistics, Supervised Learning, Statistical Hypothesis Testing, Exploratory Data Analysis, Box Plots, Regression Analysis, Statistics, Predictive Modeling, Time Series Analysis and Forecasting, Data Science, Histogram, Data Visualization, Statistical Analysis, Integrated Development Environments, Computer Networking, Python Programming, Server Side
Beginner · Specialization · 3 - 6 Months

The State University of New York
Skills you'll gain: Event Management, Facility Management, Performance Analysis, Facility Operations, Business Analytics, Law, Regulation, and Compliance, Data-Driven Decision-Making, Analytics, Data Management, Data Analysis, Team Performance Management, Team Management, Health Technology, Data Ethics, Contract Management, Operations Management, Contract Negotiation
Beginner · Course · 1 - 3 Months

Skills you'll gain: Time Series Analysis and Forecasting, Statistical Modeling, Forecasting, Predictive Modeling, Regression Analysis, Exploratory Data Analysis, Predictive Analytics, Correlation Analysis, Statistical Software, Statistical Analysis, Model Evaluation, Plot (Graphics)
Mixed · Course · 1 - 4 Weeks

Simplilearn
Skills you'll gain: Mathematical Modeling, Linear Algebra, Dimensionality Reduction, Applied Mathematics, Data Analysis, Feature Engineering, Applied Machine Learning, Analytics, Data Science, Unsupervised Learning
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: R Programming, Predictive Analytics, Applied Machine Learning, Data-Driven Decision-Making, Analytics, Data Science, Feature Engineering, Data Preprocessing, Machine Learning, Telemarketing, Model Deployment
Intermediate · Guided Project · Less Than 2 Hours

LearnKartS
Skills you'll gain: AWS Kinesis, Amazon Redshift, Real Time Data, Data Pipelines, Serverless Computing, Amazon Web Services, Extract, Transform, Load, Apache Spark, Apache Airflow, Interactive Data Visualization, Amazon S3, Data Transformation, Data Security, Scalability
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Trend Analysis, Data Manipulation, Data Analysis, SAS (Software), Analysis, Analytics, Data Visualization, Interactive Data Visualization, Data Visualization Software, Data Presentation, Business Reporting, Graphing, Statistical Programming
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Data Management, Microsoft Azure, Real Time Data, Metadata Management, Data Architecture, Event-Driven Programming, Personally Identifiable Information, Operational Databases, Identity and Access Management, Power BI, Data Modeling, Security Controls, Role-Based Access Control (RBAC), Database Architecture and Administration, Analytics, Azure Active Directory, System Monitoring, Enterprise Architecture, Taxonomy, Hybrid Cloud Computing
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Social Media Management, Social Media, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Online Advertising, Social Media Campaigns, Pay Per Click Advertising, Content Creation, Customer Retention, Instagram, Paid media, Customer Relationship Building, E-Commerce, Digital Marketing, TikTok, Keyword Research, Strategic Marketing, Brand Marketing
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Performance Analysis, Marketing Planning, Marketing Strategies, Strategic Marketing, Global Marketing, Plan Execution, Marketing Management, Market Analysis, Product Strategy, Case Studies, Marketing, Competitive Analysis, Brand Strategy, Program Implementation, Market Opportunities, Consumer Behaviour, Logistics, Business
Mixed · Course · 1 - 4 Weeks