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Marketing Analytics Courses

Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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Find the best Marketing Analytics course for your goals

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera Instructor Network

    GenAI for Marketing and Customer Insights

    Skills you'll gain: Prompt Engineering, Customer Analysis, Customer Insights, AI Personalization, Big Data, Case Studies, Generative AI, Data Visualization, Google Ads, Responsible AI, Marketing Analytics, Target Audience, AI Product Strategy, Keyword Research, Email Marketing, Marketing Automation, Social Media Marketing, Generative AI Agents, Campaign Management, Predictive Analytics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    168 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Meta

    Statistics Foundations

    Skills you'll gain: Bayesian Statistics, Descriptive Statistics, Statistical Hypothesis Testing, Statistical Inference, Sampling (Statistics), Data Modeling, Statistics, Probability & Statistics, Statistical Analysis, Statistical Methods, Statistical Modeling, Marketing Analytics, Tableau Software, Data Analysis, Spreadsheet Software, Analytics, Time Series Analysis and Forecasting, Regression Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    361 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Data Science for Marketing

    Skills you'll gain: Marketing Analytics, Classification And Regression Tree (CART), Probability & Statistics, AI Personalization, Statistical Software, Statistical Methods, Regression Analysis, Data-Driven Decision-Making, Data Ethics, Unsupervised Learning, Statistical Modeling, Data Visualization, Customer Analysis, Statistical Analysis, Predictive Analytics, Marketing Effectiveness, Anomaly Detection, Advanced Analytics, Bayesian Network, Machine Learning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    11 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Market Research

    Skills you'll gain: Surveys, Statistical Hypothesis Testing, Focus Group, Quantitative Research, Qualitative Research, Data Synthesis, Market Research, Proposal Writing, Data Storytelling, Statistical Analysis, Presentations, Discussion Facilitation, Marketing Analytics, Marketing, Research Methodologies, Data Analysis, Data Visualization Software, Market Analysis, Business Research, Data Collection

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.5K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Marketing Analytics Capstone Project

    Skills you'll gain: Marketing Analytics, Exploratory Data Analysis, Predictive Modeling, Analytical Skills, Business Analytics, Regression Analysis, Data Analysis, Data Validation, Data Visualization

    4.4
    Rating, 4.4 out of 5 stars
    ·
    30 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Social Media Analytics

    Skills you'll gain: Social Network Analysis, Network Analysis, Data Visualization, Graph Theory, Relational Databases, Data Visualization Software, Data Storytelling, Data Analysis, Database Theory, Exploratory Data Analysis, Social Sciences, Statistical Analysis, Machine Learning, R Programming, Analytics, Sociology, Natural Language Processing, Data Manipulation, Text Mining, Statistical Modeling

    4.3
    Rating, 4.3 out of 5 stars
    ·
    15 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Business Analytics

    Skills you'll gain: Data Storytelling, Marketing Analytics, Data Presentation, Data Visualization, Data Governance, Business Analytics, Infographics, Data Collection, Data Quality, Data Visualization Software, Analytical Skills, Business Analysis, AI Personalization, Exploratory Data Analysis, Analytics, Regression Analysis, Internal Controls, Data Analysis, Power BI, Machine Learning

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.1K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    O

    O.P. Jindal Global University

    Machine Learning for Marketing

    Skills you'll gain: Marketing Analytics, Anomaly Detection, Digital Marketing, Web Analytics, Digital Advertising, Dimensionality Reduction, Unsupervised Learning, Customer Analysis, Search Engine Marketing, Supervised Learning, Online Advertising, Customer Retention, Text Mining, Predictive Analytics, Search Engine Optimization, Web Analytics and SEO, Google Ads, Google Analytics, Data Ethics, Data Mining

    3.9
    Rating, 3.9 out of 5 stars
    ·
    17 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    People Analytics

    Skills you'll gain: People Analytics, Talent Management, Human Resources Management and Planning, Workforce Planning, Collaboration, Organizational Effectiveness, Performance Analysis, Data-Driven Decision-Making, Analytics, Employee Retention, Data Analysis, Employee Performance Management, Performance Management, Predictive Analytics, Network Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    6.1K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising

    Skills you'll gain: Google Ads, Digital Advertising, Online Advertising, Advertising, Contextual Advertising, Pay Per Click Advertising, Advertising Campaigns, Paid media, Social Media, Search Engine Marketing, Marketing, Keyword Research, Search Engine Optimization, Social Media Marketing, Digital Marketing, Social Media Strategy, Data Ethics, Web Analytics and SEO, Media Planning, Web Analytics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    806 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Starweaver

    Master Data Storytelling for B2B & B2C Sales

    Skills you'll gain: Data Storytelling, Sales Presentation, Sales Strategy, Customer Relationship Management (CRM) Software, Storytelling, Sales, Data Literacy, B2B Sales, Data Visualization Software, Customer Analysis, Customer Insights, Target Audience, Presentations, Exploratory Data Analysis, Stakeholder Communications

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Meta

    Meta Marketing Science Certification Exam

    Skills you'll gain: Interviewing Skills, Marketing Analytics, Registration, Social Media Marketing, Digital Marketing, Data Analysis, Professional Networking, Statistical Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    220 reviews

    Beginner · Course · 1 - 4 Weeks

Marketing Analytics learners also search

customer analytics
business analytics
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social media analytics
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1…456…367

In summary, here are 10 of our most popular marketing analytics courses

  • GenAI for Marketing and Customer Insights: Coursera Instructor Network
  • Statistics Foundations: Meta
  • Data Science for Marketing: University of Colorado System
  • Market Research: University of California, Davis
  • Marketing Analytics Capstone Project: Emory University
  • Social Media Analytics: Johns Hopkins University
  • Business Analytics: University of Illinois Urbana-Champaign
  • Machine Learning for Marketing: O.P. Jindal Global University
  • People Analytics: University of Pennsylvania
  • Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising: University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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