Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Northeastern University
Skills you'll gain: Unsupervised Learning, Supervised Learning, Regression Analysis, Applied Machine Learning, Statistical Modeling, Machine Learning Algorithms, PyTorch (Machine Learning Library), Statistical Methods, Statistical Machine Learning, Machine Learning, Predictive Analytics, Predictive Modeling, Statistical Programming, Artificial Intelligence and Machine Learning (AI/ML), Deep Learning, Probability & Statistics, Dimensionality Reduction
Intermediate · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Google Gemini, Image Analysis, LLM Application, Multimodal Prompts, Large Language Modeling, Text Mining, Google Cloud Platform, Computer Vision, Document Management
Beginner · Project · Less Than 2 Hours

American Psychological Association
Skills you'll gain: Descriptive Statistics, Probability & Statistics, Statistics, Statistical Analysis, Data Literacy, Statistical Visualization, Data Analysis, Graphing, Arithmetic
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: TikTok, Video Editing, Photo/Video Production and Technology, Storytelling, Video Production, Content Creation, Multimedia, Trend Analysis, Driving engagement
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Google Cloud Platform, Hybrid Cloud Computing, Data Processing, Big Data, Data Warehousing, Cloud Services, Data Storage, Cloud Infrastructure, Dataflow, Cloud Computing, NoSQL, Databases, Load Balancing, Virtual Private Networks (VPN), Network Security, Virtual Machines, Identity and Access Management
Intermediate · Course · 1 - 4 Weeks

Case Western Reserve University
Skills you'll gain: Geostatistics, Exploratory Data Analysis, Spatial Analysis, Descriptive Statistics, Box Plots, Statistical Modeling, R Programming, Plot (Graphics), Rmarkdown, Data Analysis, Data Cleansing, Statistical Methods, Ggplot2, Simulations
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Video Production, Storyboarding, Videography, Storytelling, Video Editing, Media Production, Facebook, Content Creation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Text Mining, Data Processing, Applied Machine Learning, Pandas (Python Package), Data Transformation, NumPy, Unstructured Data, Deep Learning, Feature Engineering, Scikit Learn (Machine Learning Library), Development Environment, Machine Learning
Intermediate · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Statistical Modeling, Exploratory Data Analysis, Data Analysis, Data Presentation, Statistical Analysis, Team Management, Data-Driven Decision-Making, Data Strategy, Statistical Inference, Communication, Communication Strategies
Mixed · Course · 1 - 4 Weeks

New York Institute of Finance
Skills you'll gain: Financial Market, Supply Chain, Financial Systems, Market Trend, Market Dynamics, FinTech, Financial Services, Market Analysis, Supplier Relationship Management, Banking, Stakeholder Analysis
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: User Experience Design, Persona (User Experience), Design Research, User Research, User Centered Design, Usability, User Flows, Research, Qualitative Research, Design Software, Prioritization
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Large Language Modeling, Natural Language Processing, Applied Machine Learning, Text Mining, Deep Learning, Artificial Neural Networks
Advanced · Course · 1 - 4 Weeks