Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Google Cloud
Skills you'll gain: Looker (Software), Dashboard, Data Presentation, Data Visualization, Data Visualization Software, Google Cloud Platform, Data Sharing, Data Analysis, Cloud Computing
Beginner · Project · Less Than 2 Hours

Skills you'll gain: SQL, Database Management, Query Languages, Relational Databases, Database Design, Data Analysis, Data Integrity, Data Manipulation, User Accounts
Intermediate · Course · 1 - 4 Weeks

Clemson University
Skills you'll gain: Dimensionality Reduction, Data Cleansing, Matplotlib, Regression Analysis, Unsupervised Learning, Data Science, Statistical Analysis, Anomaly Detection, Descriptive Statistics, Data Analysis, Data Visualization Software, Pandas (Python Package), Exploratory Data Analysis, Predictive Modeling, Machine Learning, Supervised Learning
Build toward a degree
Intermediate · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Data Warehousing, Apache Hadoop, Transaction Processing, Distributed Computing, Database Systems, Relational Databases, Database Architecture and Administration, Cloud Computing, Big Data, Data Processing, Machine Learning, Scalability, Data Integrity, Disaster Recovery
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Matplotlib, Data Visualization Software, Data Visualization, Pandas (Python Package), Jupyter, Data Import/Export, Data Science, Data Analysis, Analytical Skills, Python Programming, Scripting
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Marketing Budgets, Budget Management, Advertising, Paid media, Social Media Content, Social Media Campaigns, Social Media, Content Performance Analysis, Customer Insights, Business Strategy, User Research, Business Analysis
Intermediate · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Natural Language Processing, Large Language Modeling, Generative Model Architectures, Text Mining
Advanced · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Image Analysis, Data Analysis Software, Data Analysis, Scientific Visualization, Histogram, Analysis, Exploratory Data Analysis, Software Installation
Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Looker (Software), Google Cloud Platform, Data Analysis Expressions (DAX), Data Analysis, Data Visualization Software
Beginner · Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Looker (Software), Data-Driven Decision-Making, Data Analysis, Dashboard, Analytics, Data Visualization Software, Data Storytelling, Big Data, Interactive Data Visualization, Data Presentation, Google Cloud Platform, SQL, Business Analytics, Cloud Storage, Data Warehousing, Data Storage Technologies
Beginner · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Google Sheets, Pivot Tables And Charts, Big Data, Data Analysis, Excel Formulas, Data Import/Export, Data Visualization, Real Time Data, Network Analysis, SQL
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Multimodal Prompts, Metadata Management, Document Management, Image Analysis, Text Mining, Generative AI, Large Language Modeling
Intermediate · Project · Less Than 2 Hours