• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Minnesota

      Recruiting, Hiring, and Onboarding Employees

      Skills you'll gain: Workforce Planning, Employee Onboarding, Recruitment, Recruitment Strategies, Talent Acquisition, Job Analysis, Human Resources, Human Resource Strategy, Workforce Management, Employee Engagement, Talent Sourcing, Interviewing Skills

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4.6K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: New
      New
      U

      Universidades Anáhuac

      Gestión Estratégica con Pensamiento Sistémico

      Skills you'll gain: Systems Thinking, Creative Thinking, Organizational Strategy, Innovation, Strategic Decision-Making, Planning, Visionary, Business Strategy, Business Management, Organizational Structure, Trend Analysis, Business Process Management

      Mixed · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI for Product Owners

      Skills you'll gain: Prompt Engineering, Generative AI, ChatGPT, Backlogs, OpenAI, Product Management, Microsoft Copilot, Product Strategy, Product Lifecycle Management, Sprint Planning, Market Intelligence, Product Roadmaps, User Story, Large Language Modeling, Strategic Thinking, Artificial Intelligence, Program Development, Ethical Standards And Conduct, Product Requirements, Image Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7.2K reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Inglés Empresarial

      Skills you'll gain: Business Ethics, Sales Presentations, Meeting Facilitation, Graphic Design, English Language, Brainstorming, Negotiation, Purchasing, Verbal Communication Skills, Business Writing, Presentations, Product Planning, Telephone Skills, Communication, Marketing Materials, Business Communication, Business Planning, Employee Coaching, Financial Analysis, New Product Development

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.1K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U

      University of Minnesota

      Information Technology Entrepreneurship & Startup

      Skills you'll gain: Prototyping, Customer Acquisition Management, Product Design, Target Market, Market Opportunities, Competitive Analysis, Go To Market Strategy, Market Analysis, Persona Development, Design Thinking, Product Development, Ideation, Business Modeling, Entrepreneurship, Growth Strategies, Price Negotiation, Business Planning, New Business Development, Emerging Technologies, Technology Strategies

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      Generative AI Deep Research: Strategic AI Edge for Leaders

      Skills you'll gain: Strategic Decision-Making, Procurement, Generative AI, Competitive Intelligence, Strategic Leadership, Due Diligence, Strategic Sourcing, Artificial Intelligence, Business Research, Business Intelligence, Data-Driven Decision-Making, Talent Sourcing, Business Consulting, Complex Problem Solving, Market Intelligence, Cross-Functional Collaboration, Talent Acquisition, Management Consulting, Prompt Engineering, Agentic systems

      4.8
      Rating, 4.8 out of 5 stars
      ·
      13 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      A

      Adobe

      Course 1: Introduction to Digital Experience and Ecommerce

      Skills you'll gain: Adobe Experience Manager, E-Commerce, Business-To-Consumer, Digital Transformation, Project Implementation, Solution Delivery, Program Implementation, Business Requirements, Business Technologies, Technical Consulting, Customer experience strategy (CX), Business Analysis, B2B Sales

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      C

      Coursera Instructor Network

      AI-Augmented Decision-Making for Business Leaders

      Skills you'll gain: Forecasting, Business Leadership, Data Ethics, Strategic Decision-Making, Business Strategy, Leadership, Data-Driven Decision-Making, Artificial Intelligence, Data Storytelling, Business Risk Management, Business Ethics, Decision Making, Organizational Leadership, Technical Communication, Technology Strategies, Culture Transformation, Risk Management

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      O

      O.P. Jindal Global University

      Predictive Analytics and Forecasting

      Skills you'll gain: Predictive Analytics, Dimensionality Reduction, Regression Analysis, Data Mining, Data Processing, Business Analytics, Data-Driven Decision-Making, Forecasting, Statistical Analysis, Demand Planning, Classification And Regression Tree (CART), Customer Analysis, Data Cleansing, Market Analysis, Supervised Learning, Machine Learning Algorithms, Unsupervised Learning

      Build toward a degree

      Mixed · Course · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      B

      Board Infinity

      Step-by-Step Resume Building: Job-Winning ATS-Proof Resumes

      Skills you'll gain: Applicant Tracking Systems, Personal Development, Content Development and Management, LinkedIn, Recruitment, Professional Development, Self-Awareness, Goal Setting, Writing and Editing, Concision, Keyword Research, Editing, Marketing, Organizational Skills

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Instructor Network

      GenAI for Digital Marketing and Ecommerce Analysts

      Skills you'll gain: Data Visualization, Data Presentation, E-Commerce, Data Storytelling, Analytics, Key Performance Indicators (KPIs), Web Analytics, Google Analytics, Generative AI, Marketing Analytics, Data Analysis, Business Strategy, Data-Driven Decision-Making, Business Planning, Business Intelligence, Technology Strategies, Data Processing, Artificial Intelligence

      4.8
      Rating, 4.8 out of 5 stars
      ·
      25 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      Infosec

      CISSP Domain 6: Security Assessment and Testing

      Skills you'll gain: Security Testing, Continuous Monitoring, Cyber Security Assessment, Penetration Testing, Vulnerability Assessments, Intrusion Detection and Prevention, Vulnerability Scanning, Security Controls, Threat Detection, Threat Modeling, Security Strategy

      Advanced · Course · 1 - 4 Weeks

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…323334…298

    In summary, here are 10 of our most popular marketing strategy courses

    • Recruiting, Hiring, and Onboarding Employees: University of Minnesota
    • Gestión Estratégica con Pensamiento Sistémico: Universidades Anáhuac
    • Generative AI for Product Owners: IBM
    • Inglés Empresarial: Arizona State University
    • Information Technology Entrepreneurship & Startup: University of Minnesota
    • Generative AI Deep Research: Strategic AI Edge for Leaders: Vanderbilt University
    • Course 1: Introduction to Digital Experience and Ecommerce: Adobe
    • AI-Augmented Decision-Making for Business Leaders: Coursera Instructor Network
    • Predictive Analytics and Forecasting: O.P. Jindal Global University
    • Step-by-Step Resume Building: Job-Winning ATS-Proof Resumes: Board Infinity

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok