• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
Log In
Join for Free
Coursera
  • Browse
  • Marketing Strategy

Marketing Strategy Courses Online

Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

Skip to search results

Filter by

Subject
Required
 *

Language
Required
 *

The language used throughout the course, in both instruction and assessments.

Learning Product
Required
 *

Build job-relevant skills in under 2 hours with hands-on tutorials.
Learn from top instructors with graded assignments, videos, and discussion forums.
Learn a new tool or skill in an interactive, hands-on environment.
Get in-depth knowledge of a subject by completing a series of courses and projects.
Earn career credentials from industry leaders that demonstrate your expertise.
Earn career credentials while taking courses that count towards your Master’s degree.
Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
Earn a university-issued career credential in a flexible, interactive format.
Graduate level learning within reach.

Level
Required
 *

Duration
Required
 *

Skills
Required
 *

Subtitles
Required
 *

Educator
Required
 *

Explore the Marketing Strategy Course Catalog

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Scenario and Root Cause Analysis with Generative AI

    Skills you'll gain: Responsible AI, Risk Analysis, Risk Management, Generative AI, Root Cause Analysis, Data-Driven Decision-Making, Analysis, Strategic Decision-Making, Scenario Testing, Strategic Thinking, Data Analysis, Data Ethics, Strategic Planning, Artificial Intelligence

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidades Anáhuac

    Administración estratégica e IA: Innovación en Negocios

    Skills you'll gain: Organizational Strategy, Business Strategy, Data-Driven Decision-Making, Innovation, Entrepreneurship, Strategic Decision-Making, Business Planning, Strategic Thinking, Artificial Intelligence, Leadership and Management, Analysis, New Product Development, Business Transformation, Business Management, Business Modeling, Plan Execution, Customer Analysis, AI Product Strategy, Business Intelligence, Classification And Regression Tree (CART)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    10 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    Interactive Brokers

    ESG Investing: Industry Impacts & Transformations

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Financial Market, Sustainability Standards, Market Trend, Market Analysis, Corporate Sustainability, Governance, Investment Management, Sustainable Business, Environmental Issue, Oil and Gas, Portfolio Management, Credit Risk, Business Transformation, Emerging Technologies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    25 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    Packt

    CompTIA CySA+ (CS0-003)

    Skills you'll gain: Incident Response, Threat Modeling, Vulnerability Scanning, Vulnerability Management, Vulnerability Assessments, Threat Detection, Risk Management, Cybersecurity, Computer Security Incident Management, Secure Coding, Cyber Security Assessment, Incident Management, Security Testing, Cyber Governance, Intrusion Detection and Prevention, Risk Management Framework, Cyber Threat Intelligence, Network Infrastructure, Network Security, Security Information and Event Management (SIEM)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12 reviews

    Intermediate · Specialization · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    Instagram Reels: Create Engaging Videos

    Skills you'll gain: Video Editing, Instagram, Video Production, Drive Engagement, Media Production, Content Creation

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SAP

    Business Process Modeling and Analysis

    Skills you'll gain: SAP Signavio, Business Process Modeling, Performance Measurement, Process Analysis, Process Design, Business Process, Process Mapping, Process Improvement, Gap Analysis, Process Flow Diagrams, SAP Analytics Cloud, Business Process Improvement, Dashboard, Data Visualization, Root Cause Analysis, Data-Driven Decision-Making, ChatGPT

    4.5
    Rating, 4.5 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    Advanced Security Strategies and Incident Response

    Skills you'll gain: Incident Response, Computer Security Incident Management, Open Web Application Security Project (OWASP), Cyber Threat Intelligence, Application Security, Secure Coding, Cloud Security, Cybersecurity, Vulnerability Assessments, Information Systems Security, Metasploit, Security Strategy, Intrusion Detection and Prevention, Infrastructure Security, Vulnerability Scanning, Security Testing, Hardening, Penetration Testing, Mobile Security, Automation

    4.3
    Rating, 4.3 out of 5 stars
    ·
    6 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera Instructor Network

    GenAI for Sales Operations Specialists

    Skills you'll gain: Sales Operations, Responsible AI, Sales Process, Generative AI Agents, Sales Management, Sales Strategy, Sales, Business Ethics, Forecasting, Prompt Engineering, Customer Relationship Management, Data-Driven Decision-Making, Strategic Decision-Making

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad Nacional Autónoma de México

    Proyecto final sobre negociación para un mejor clima laboral

    Skills you'll gain: Negotiation, Cooperation, Conflict Management, Personal Development, Collaboration, Communication Strategies, Professional Development, Leadership and Management, Leadership, Teamwork, Organizational Leadership, Delegation Skills, Organizational Structure, Strategic Thinking

    4.5
    Rating, 4.5 out of 5 stars
    ·
    72 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    Politecnico di Milano

    Platform Thinking: exploiting data through platforms

    Skills you'll gain: Data Strategy, Data Ethics, Customer Data Management, Market Opportunities, Data Governance, Data Management, Data-Driven Decision-Making, Big Data, Customer Insights, Personally Identifiable Information, Advertising, Strategic Thinking, Business Transformation, Business Ethics, User Research, Innovation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Google UX Design (DE)

    Skills you'll gain: User Experience Design, Responsive Web Design, Storyboarding, Adobe XD, Information Architecture, UI/UX Research, Web Design, Usability Testing, Design Reviews, Figma (Design Software), User Interface and User Experience (UI/UX) Design, Prototyping, Wireframing, User Research, User Story, Presentations, Human Factors, Usability, User Centered Design, Persona (User Experience)

    4.4
    Rating, 4.4 out of 5 stars
    ·
    58 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Preview
    Preview
    I

    IBM

    IBM Data Privacy for Information Architecture

    Skills you'll gain: Information Privacy, Data Governance, Law, Regulation, and Compliance, Personally Identifiable Information, Data Security, Data Management, Data Architecture, Data Strategy, Metadata Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    48 reviews

    Mixed · Course · 1 - 3 Months

Marketing Strategy learners also search

Marketing
Digital Marketing
Content Strategy
Beginner Digital Marketing
Social Media Marketing
Digital Marketing Projects
Advanced Digital Marketing
Beginner Social Media Marketing
1…233234235…338

In summary, here are 10 of our most popular marketing strategy courses

  • Scenario and Root Cause Analysis with Generative AI: Microsoft
  • Administración estratégica e IA: Innovación en Negocios: Universidades Anáhuac
  • ESG Investing: Industry Impacts & Transformations: Interactive Brokers
  • CompTIA CySA+ (CS0-003): Packt
  • Instagram Reels: Create Engaging Videos: Coursera
  • Business Process Modeling and Analysis: SAP
  • Advanced Security Strategies and Incident Response: Packt
  • GenAI for Sales Operations Specialists: Coursera Instructor Network
  • Proyecto final sobre negociación para un mejor clima laboral: Universidad Nacional Autónoma de México
  • Platform Thinking: exploiting data through platforms: Politecnico di Milano

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok