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  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


More to explore:

Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Introduction to Social Computing

    Skills you'll gain: Responsible AI, Social Network Analysis, Driving engagement, Behavioral Economics, Network Analysis, Game Design, Social Sciences, Artificial Intelligence, Systems Thinking, Human Computer Interaction, Data Collection, Psychology

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    B

    Birla Institute of Technology & Science, Pilani

    Video Games - Technology and Social Impacts

    Skills you'll gain: Game Design, Video Game Development, Live Streaming, Animation and Game Design, Systems Thinking, Aesthetics, Social Sciences, Economics, Policy, and Social Studies, Liberal Arts, Culture, Education and Training, Social Impact, Electronic Media, Psychology, Interactive Learning, Storytelling, User Experience, Media Strategy, Critical Thinking, Digital Media Strategy

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universitat Autònoma de Barcelona

    Empoderamiento juvenil y Educación social

    Skills you'll gain: Public Policies, Empowerment, Social Justice, Social Work, Community Development, Policy Analysis, Education and Training, Social Impact, Diversity Programs, Disabilities, digital literacy, Advocacy, Sociology, Collaboration, Mental Health Diseases and Disorders

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Maryland, College Park

    Digital Marketing 2

    Skills you'll gain: Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Analytics, Big Data, Keyword Research, Google Analytics, Digital Marketing, Search Engine Marketing, Paid media, Web Analytics, Online Advertising, Digital Advertising, A/B Testing, Marketing Automation, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Deep Learning, Customer experience improvement

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    ESG and Social Activism

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Governance, Corporate Sustainability, Diversity and Inclusion, Corporate Strategy, Business Ethics, Crisis Management, Social Impact, Stakeholder Management, Strategic Communication, Stakeholder Engagement, Risk Management, Executive Recruitment, Succession Planning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    176 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    Leadership Through Social Influence

    Skills you'll gain: Influencing, Persuasive Communication, Leadership, Motivational Skills, Communication, Behavior Management, Negotiation, Overcoming Obstacles

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.4K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free
    Free
    U

    Universidad Peruana de Ciencias Aplicadas

    Voces de cambio social

    Skills you'll gain: Design Thinking, Business Modeling, Needs Assessment, Social Impact, Professional Networking, Human Centered Design, Entrepreneurship, Sustainable Development, Planning, Community Development, Brainstorming, Self-Motivation, Growth Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    572 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Adobe

    Multichannel Content Marketing

    Skills you'll gain: Cross-Channel Marketing, Content Marketing, Marketing Analytics, Data Ethics, Marketing Effectiveness, Data-Driven Decision-Making, Marketing Strategies, Personalized Service, Marketing Automation, Content Strategy, Adobe Express, AI Personalization, Advertising Campaigns, Driving engagement, Social Media, Emerging Technologies, Market Research, Trend Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    62 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Marketing Analysts: Innovate Marketing Strategies

    Skills you'll gain: Marketing Analytics, Google Analytics, Campaign Management, Generative AI, Responsible AI, Customer Analysis, Marketing Automation, Performance Analysis, Social Media Campaigns, Customer Insights, Data Ethics, Personalized Service, OpenAI, ChatGPT, Artificial Intelligence

    4.7
    Rating, 4.7 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Glasgow

    Knowledge-First Social Epistemology

    Skills you'll gain: Media and Communications, Peer Review, Research, Cultural Responsiveness, Social Impact, Social Sciences, Investigation, Probability & Statistics

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universitat Autònoma de Barcelona

    Interacción social y cultura organizacional

    Skills you'll gain: Organizational Leadership, Leadership and Management, Industrial and Organizational Psychology, Staff Management, Qualitative Research, Organizational Structure, Organizational Effectiveness, Leadership, Human Relations Movement, Organizational Change, Psychosocial Assessments, Culture, Social Sciences, Employee Engagement, Sociology, Organizational Skills, Sustainable Development, Social Impact

    4.8
    Rating, 4.8 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Marketing Mix Fundamentals

    Skills you'll gain: Marketing, Marketing Channel, Marketing Communications, Product Management, Promotional Strategies, Marketing Strategies, Brand Management, Advertising, Media Planning, Product Lifecycle Management, Digital Media Strategy, Retail Store Operations, Conflict Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular social media marketing courses

  • Introduction to Social Computing: Johns Hopkins University
  • Video Games - Technology and Social Impacts: Birla Institute of Technology & Science, Pilani
  • Empoderamiento juvenil y Educación social: Universitat Autònoma de Barcelona
  • Digital Marketing 2: University of Maryland, College Park
  • ESG and Social Activism: University of Pennsylvania
  • Leadership Through Social Influence: Northwestern University
  • Voces de cambio social: Universidad Peruana de Ciencias Aplicadas
  • Multichannel Content Marketing: Adobe
  • GenAI for Marketing Analysts: Innovate Marketing Strategies: Coursera
  • Knowledge-First Social Epistemology: University of Glasgow

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Market (economics) (28)
Social Media (15)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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