Marketing Analytics

Marketing Analytics is the practice of measuring, managing, and analyzing marketing performance data to enhance efficiency and optimize return on investment (ROI). Coursera's Marketing Analytics catalogue teaches you how to use quantitative methods, software tools, and data visualization techniques to make data-driven marketing decisions. You'll learn to analyze customer behavior, predict future trends, understand market segmentation, and make strategic decisions based on data. This skill will enable you to leverage analytics to improve your marketing strategies, enhance customer engagement, and drive business growth.
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Find the best Marketing Analytics course for your goals

  • Skills you'll gain: Google Gemini, Google Cloud Platform, Customer Analysis, Marketing Analytics, Big Data, Generative AI, Customer Insights, Analytics, Predictive Modeling, Data-Driven Decision-Making, Predictive Analytics, Data Analysis

  • Skills you'll gain: Marketing Effectiveness, Marketing Analytics, Campaign Management, Social Media Campaigns, Email Marketing, Advertising Campaigns, Marketing Materials, Content Marketing, Marketing, Target Audience

  • Status: Free Trial

    Skills you'll gain: HubSpot CRM, Data Visualization, Data-Driven Decision-Making, Customer Relationship Management (CRM) Software, Dashboard, Business Analytics, Business Reporting, Forecasting, Key Performance Indicators (KPIs), Sales, Sales Management, Sales Process, Marketing Analytics, Customer Engagement, Goal Setting, Customer Data Management

  • Skills you'll gain: Google Gemini, Marketing Analytics, Analytics, Customer Analysis, Generative AI, Data Analysis, Customer Insights, Google Cloud Platform, Customer Data Management, Marketing Strategies, Predictive Modeling, Forecasting, SQL

  • Skills you'll gain: Email Marketing, Marketing Analytics, Customer Engagement, Direct Marketing, Analysis, Customer Communications Management, Customer Relationship Management, User Accounts, Account Management

  • Skills you'll gain: Google Gemini, Google Cloud Platform, Generative AI, Marketing Analytics, Customer Insights, Analytics, Large Language Modeling, Business Intelligence, Predictive Analytics, Forecasting

  • Skills you'll gain: Google Gemini, Marketing Strategies, Customer Analysis, Big Data, Forecasting, Customer Insights, Predictive Analytics, Analytics, Target Audience, Data Analysis, Marketing Analytics, Artificial Intelligence, Google Cloud Platform, Generative AI, SQL

  • Skills you'll gain: Google Gemini, Marketing Analytics, Generative AI, Customer Analysis, Customer Insights, Big Data, Marketing Strategies, Customer Data Management, Forecasting, Predictive Analytics, Data Analysis, Artificial Intelligence and Machine Learning (AI/ML)

  • Skills you'll gain: Google Gemini, Google Cloud Platform, Customer Analysis, Generative AI, Marketing Analytics, Analytics, Advanced Analytics, Customer Insights, Data-Driven Decision-Making, Data Analysis, Predictive Modeling, Forecasting

  • Skills you'll gain: Performance Measurement, Human Resource Strategy, Strategic Marketing, Human Resources Management and Planning, Marketing, Talent Management, Strategic Leadership, Marketing Analytics, Branding, Organizational Strategy, Organizational Change, IT Management, Marketing Strategies, Consumer Behaviour, Marketing Planning, Technology Strategies, Information Systems, Performance Management, Business Intelligence, Brand Strategy

  • Skills you'll gain: Social Network Analysis, Systems Thinking, Reinforcement Learning, Data Storytelling, Unsupervised Learning, Computer Vision, Deep Learning, Time Series Analysis and Forecasting, Predictive Modeling, Project Management Life Cycle, Statistical Analysis, Financial Data, Marketing Analytics, MLOps (Machine Learning Operations), Strategic Decision-Making, Descriptive Analytics, Simulations, Random Forest Algorithm, Operations Research, Stakeholder Engagement

  • Skills you'll gain: Social Network Analysis, Network Analysis, Data Storytelling, Data Visualization, Data Presentation, Predictive Modeling, Financial Data, Marketing Analytics, Financial Modeling, Product Marketing, Predictive Analytics, Marketing Management, Dashboard, Advertising, Random Forest Algorithm, Operations Research, Natural Language Processing, Statistical Machine Learning, Statistical Analysis, Mathematical Modeling

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  • Fundação Instituto de Administração
  • Meta
  • Emory University
  • Simplilearn
  • University of Colorado Boulder
  • Google Cloud
  • University of Illinois Urbana-Champaign
  • University of Maryland, College Park