• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • C

      Coursera Project Network

      Descubre diferentes formatos de anuncios en Facebook

      Skills you'll gain: Facebook, Target Audience, Social Media Campaigns, Advertising Campaigns, Social Media, Social Media Marketing, Advertising, Social Media Strategy, Social Media Content, Online Advertising, Digital Advertising, Videography

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Advanced Communication Strategies

      Skills you'll gain: Conflict Management, Storytelling, Communication Strategies, Organizational Strategy, Business Communication, Team Building, Intercultural Competence, Verbal Communication Skills, Team Management, Strategic Communication, Ethical Standards And Conduct, Negotiation, Stakeholder Communications, Business Leadership, Cultural Diversity, Active Listening

      4.8
      Rating, 4.8 out of 5 stars
      ·
      24 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Preview
      Preview
      F

      Fundação Lemann

      Gestão para a Aprendizagem: Módulo Gestão Estratégica

      Skills you'll gain: Strategic Planning, Action Oriented, Strategic Leadership, Organizational Strategy, Leadership and Management, Education and Training, Strategic Thinking, Performance Metric, Quality Management, Analysis, Community Development, Program Evaluation, Data-Driven Decision-Making

      4.6
      Rating, 4.6 out of 5 stars
      ·
      146 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      Institute for the Future

      Urgent Optimism: How to Turn Foresight into Action

      Skills you'll gain: Visionary, Strategic Planning, Action Oriented, Planning, Community Organizing, Strategic Thinking, Optimism, Creative Thinking, Systems Thinking, Innovation, Persuasive Communication, Creativity, Goal Setting, Leadership, Storytelling, Cultural Responsiveness, Discussion Facilitation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      282 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Erste Schritte in Instagram for Business

      Skills you'll gain: Instagram, Social Media Content, Social Media, Social Media Management, Social Media Marketing, Facebook, Business Marketing, Social Media Strategy, Advertising

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      N

      New York Institute of Finance

      Supply Chain Finance Market and Fintech Ecosystem

      Skills you'll gain: Financial Market, Market Opportunities, Market Trend, Market Dynamics, Market Analysis, Risk Modeling, Supply Chain, FinTech, Financial Services, Finance, Investments, Stakeholder Analysis

      4.5
      Rating, 4.5 out of 5 stars
      ·
      73 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Innovar

      Skills you'll gain: Innovation, Design Thinking, Brainstorming, Creativity, Customer experience improvement, New Product Development, Product Development, Service Design, Strategic Planning, Brand Management, Sustainable Business, Process Improvement, Business Strategies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      795 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Inventory Management

      Skills you'll gain: Inventory Management System, Inventory Control, Inventory and Warehousing, Customer Demand Planning, Supply Chain Management, Demand Planning, Service Level, Forecasting, Customer Service, Cost Management, Operations Research, Statistical Methods

      4.5
      Rating, 4.5 out of 5 stars
      ·
      215 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      S

      SAP

      Implementing an SAP Solution

      Skills you'll gain: Technical Consulting, System Implementation, Test Planning, Case Studies, Technology Roadmaps, Project Implementation, System Testing, Stakeholder Management, Project Closure, Enterprise Resource Planning, System Monitoring, System Configuration, Automation, Data Cleansing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      87 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Esports

      Skills you'll gain: Peer Review, Video Game Development, Media Strategy, Contract Negotiation, Media and Communications, Branding, Organizational Structure, Organizational Strategy, Brand Management, Business Planning, Game Design, Recruitment, Fundraising, Live Streaming, Higher Education, Workforce Planning, Content Creation, Relationship Building, Market Dynamics, Research

      4.6
      Rating, 4.6 out of 5 stars
      ·
      265 reviews

      Beginner · Specialization · 1 - 3 Months

    • C

      Coursera Project Network

      Using Animations and Transitions in Microsoft PowerPoint

      Skills you'll gain: Data Visualization, Microsoft Office, Quick Learning, Data Literacy, Communication, Business Strategy

      4.6
      Rating, 4.6 out of 5 stars
      ·
      14 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      I

      Institute for the Future

      Forecasting Skills: See the Future Before it Happens

      Skills you'll gain: Forecasting, Visionary, Proactivity, Strategic Thinking, Trend Analysis, Market Trend, Storytelling, Creative Thinking, Adaptability, Critical Thinking, Creativity, Innovation

      4.9
      Rating, 4.9 out of 5 stars
      ·
      504 reviews

      Beginner · Course · 1 - 4 Weeks

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…173174175…335

    In summary, here are 10 of our most popular marketing strategy courses

    • Descubre diferentes formatos de anuncios en Facebook: Coursera Project Network
    • Advanced Communication Strategies: Johns Hopkins University
    • Gestão para a Aprendizagem: Módulo Gestão Estratégica: Fundação Lemann
    • Urgent Optimism: How to Turn Foresight into Action: Institute for the Future
    • Erste Schritte in Instagram for Business: Coursera Project Network
    • Supply Chain Finance Market and Fintech Ecosystem: New York Institute of Finance
    • Innovar: Arizona State University
    • Inventory Management: University of California, Irvine
    • Implementing an SAP Solution: SAP
    • Esports: University of California, Irvine

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • Share your Coursera learning story

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok