• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Social Media Marketing

    Social Media Marketing Courses

    Social media marketing courses can help you learn how to build brand presence, engage audiences, and drive results across platforms like Instagram, LinkedIn, and TikTok.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Find the Best Social Media Marketing Course for Your Goals

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Starweaver

      Digital Transformation in Hospitality

      Skills you'll gain: Customer experience strategy (CX), Service Design, Design Thinking, Change Management, Vendor Management, Hospitality, Hospitality Management, Vendor Relationship Management, Social Media Marketing, Process Mapping, Key Performance Indicators (KPIs), Social Media, Social Media Management, Performance Measurement, Digital Media Strategy, Content Creation, Search Engine Optimization, Personalized Service, Innovation, Business Process

      4.2
      Rating, 4.2 out of 5 stars
      ·
      32 reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Create a Promotional Video using Canva

      Skills you'll gain: Customer Engagement, Canva (Software), Selling Techniques, Video Production, Marketing Materials, Presentations, Promotional Materials, Social Media Campaigns, Promotional Strategies, Multimedia, Marketing, Social Media Marketing, Value Propositions, Content Creation, Animations

      4.3
      Rating, 4.3 out of 5 stars
      ·
      1K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      IBM

      IBM Digital Marketing and Growth Hacking

      Skills you'll gain: Search Engine Marketing, Keyword Research, Google Ads, Digital Advertising, Web Analytics and SEO, Online Advertising, Digital Marketing, Target Audience, Digital Media Strategy, Advertising Campaigns, Pay Per Click Advertising, Search Engine Optimization, Email Marketing, Content Marketing, Paid media, Advertising, Marketing Analytics, Web Analytics, Generative AI, Marketing Automation

      4.5
      Rating, 4.5 out of 5 stars
      ·
      13 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Google Data Analytics Capstone: Complete a Case Study

      Skills you'll gain: LinkedIn, Data Analysis, Data Processing, Spreadsheet Software, Google Sheets, Analysis, Analytical Skills, Interviewing Skills, Data Visualization Software, Business Analytics, Artificial Intelligence, Portfolio Management, Research Reports, Presentations, Communication

      4.8
      Rating, 4.8 out of 5 stars
      ·
      18K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Microsoft 365 Fundamentals

      Skills you'll gain: Multimedia, Microsoft PowerPoint, Microsoft Excel, Excel Formulas, Microsoft Word, Microsoft 365, Data Visualization, Presentations, Spreadsheet Software, Productivity Software, Collaborative Software, Data Import/Export, Microsoft Windows, Proofreading, Editing, Document Management, Technical Documentation, Writing, Data Entry, Data Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      5.3K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      A

      Adobe

      Digital Marketing

      Skills you'll gain: Promotional Strategies, Marketing Strategy and Techniques, Digital Marketing, Marketing, Target Audience, Lead Generation, Marketing Automation, Customer Relationship Management, Customer Acquisition Management, Content Creation, AI Personalization, A/B Testing

      4.9
      Rating, 4.9 out of 5 stars
      ·
      28 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      How to increase engagement to Instagram Business profile

      Skills you'll gain: Instagram, Target Audience, Social Media Marketing, Social Media, Customer Engagement, Business Marketing, Storytelling, Drive Engagement, Market Research, Social Media Strategy

      2.9
      Rating, 2.9 out of 5 stars
      ·
      65 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      SkillUp EdTech

      Digital Advertising

      Skills you'll gain: Search Engine Marketing, Google Ads, Digital Advertising, Online Advertising, Advertising Campaigns, Pay Per Click Advertising, Paid media, Advertising, Marketing, Keyword Research, Lead Generation, Social Media Campaigns, Marketing Analytics, LinkedIn, Marketing Strategies, B2B Sales, Facebook, Target Audience, Bidding

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Create and Design Digital Products using Canva

      Skills you'll gain: Canva (Software), Design, Digital Design, Design Elements And Principles, Product Design, Color Theory, Intellectual Property, Product Promotion, E-Commerce, Digital Assets, Marketing Materials

      4.4
      Rating, 4.4 out of 5 stars
      ·
      1.2K reviews

      Advanced · Guided Project · Less Than 2 Hours

    • Status: New
      New
      C

      Coursera Instructor Network

      GenAI for Dynamic Advertising and Media Buying

      Skills you'll gain: Pay Per Click Advertising, Google Ads, Advertising Campaigns, Media Buying, Content Performance Analysis, Online Advertising, Digital Advertising, Advertising, Generative AI Agents, Data Ethics, Campaign Management, Paid media, Marketing Automation, AI Personalization, Automation, Content Creation, A/B Testing, Budget Management

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Amsterdam

      Methods and Statistics in Social Sciences

      Skills you'll gain: Qualitative Research, Scientific Methods, Descriptive Statistics, Statistical Analysis, Statistical Hypothesis Testing, Research, Sampling (Statistics), Probability Distribution, Correlation Analysis, Research Design, Research Reports, Science and Research, Interviewing Skills, Data Analysis, Probability, Data Collection, Statistical Inference, Social Sciences, Statistical Methods, Probability & Statistics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      7.7K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      C

      Coursera

      Creating Engaging Content for Facebook

      Skills you'll gain: Facebook, Social Media Content, Content Creation, Social Media Management, Social Media, Content Performance Analysis, Social Media Strategy, Content Strategy, Drive Engagement, Video Production, Photo/Video Production and Technology, Storytelling, Community Development, Workflow Management, Target Audience, Live Streaming

      Beginner · Course · 1 - 4 Weeks

    Searches related to social media marketing

    meta social media marketing
    introduction to social media marketing
    meta social media marketing capstone
    social media marketing in practice
    genai in social media marketing
    meta social media marketing professional certificate
    social media marketing and brand advocacy
    genai for social media marketing specialists
    1…171819…373

    In summary, here are 10 of our most popular social media marketing courses

    • Digital Transformation in Hospitality: Starweaver
    • Create a Promotional Video using Canva: Coursera Project Network
    • IBM Digital Marketing and Growth Hacking: IBM
    • Google Data Analytics Capstone: Complete a Case Study: Google
    • Microsoft 365 Fundamentals: Microsoft
    • Digital Marketing: Adobe
    • How to increase engagement to Instagram Business profile: Coursera Project Network
    • Digital Advertising: SkillUp EdTech
    • Create and Design Digital Products using Canva: Coursera Project Network
    • GenAI for Dynamic Advertising and Media Buying: Coursera Instructor Network

    Why Learn Social Media Marketing?

    Social media marketing is the strategy of using platforms like Instagram, LinkedIn, TikTok, and others to connect with audiences, build brands, and drive engagement. It’s a critical skill in today’s digital economy, where businesses rely on social channels for visibility and growth. Learning social media marketing empowers you to create content, analyze performance, and grow a presence that makes an impact.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok