Gain the knowledge and skills you need to advance.
This role has a $67,968 median salary ¹.
A Digital Marketing Specialist manages campaigns, optimizing SEO, SEM, and social media with tools like Google Analytics to increase engagement.
This role has a $67,968 median salary ¹.
Offered by
This role has a $53,120 median salary ¹.
A Social Media Strategist develops and executes campaigns to boost brand awareness and engagement while analyzing metrics and optimizing content.
This role has a $53,120 median salary ¹.
Offered by
Build toward a degree
Professional Certificate
Course
Build toward a degree
Professional Certificate
Course
Build toward a degree
Professional Certificate
Specialization
Course
Professional Certificate
SkillUp
Course
Specialization
University of California, Davis
Course
Professional Certificate
The language used throughout the course, in both instruction and assessments.
Skills you'll gain: Facebook, Campaign Management, Social Media Marketing, Social Media, Marketing, Presentations, Digital Marketing, Digital Advertising, Marketing Effectiveness, System Requirements
Beginner · Course · 1 - 4 Weeks
Skills you'll gain: Data Storytelling, Social Media Marketing, Marketing Analytics, Social Media Campaigns, Marketing Effectiveness, Data-Driven Decision-Making, Advertising Campaigns, Social Media, Social Media Strategy, Social Media Management, Marketing, Marketing Communications, A/B Testing, Facebook, Performance Reporting, Presentations, Advertising, Return On Investment, Communication, Key Performance Indicators (KPIs)
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Search Engine Marketing, Digital Marketing, Content Marketing, Digital Media Strategy, Web Analytics and SEO, Search Engine Optimization, Marketing Planning, Marketing Strategy and Techniques, Social Media Marketing, Driving engagement, Social Media Strategy, Cross-Channel Marketing, Social Media, Marketing Automation, Campaign Management, Customer experience strategy (CX), Brand Management, AI Personalization, Personalized Service, Customer Relationship Management
Build toward a degree
Beginner · Course · 1 - 4 Weeks
Coursera Project Network
Skills you'll gain: Canva (Software), Animations, Photo Editing, Graphic and Visual Design Software, Marketing Design, Social Media Content, Graphic Design, Editing, Graphic and Visual Design, Social Media Marketing, Content Creation, Social Media, Design, Typography, Data Import/Export, Marketing
Beginner · Guided Project · Less Than 2 Hours
Coursera Project Network
Skills you'll gain: Instagram, Marketing Strategies, Content Creation, Marketing Communications, Marketing, Social Media Marketing, Social Media, Influencing, Target Audience, Stakeholder Communications, Prospecting and Qualification
Beginner · Guided Project · Less Than 2 Hours
Coursera Project Network
Skills you'll gain: Sales Presentation, Customer Engagement, Canva (Software), Video Production, Marketing Materials, Promotional Materials, Copywriting, Promotional Strategies, Multimedia, Product Promotion, Marketing, Social Media Marketing, Target Audience, Value Propositions, Content Creation, Animations
Beginner · Guided Project · Less Than 2 Hours
Northwestern University
Skills you'll gain: Real Time Data, Social Media Content, Social Media, Social Media Marketing, Big Data, Crisis Management, Analytics, Content Marketing, Social Media Strategy, Text Mining, Data-Driven Decision-Making, Competitive Analysis, Brand Strategy
Mixed · Course · 1 - 4 Weeks
Skills you'll gain: Email Marketing, Social Media Marketing, Point of Sale, Social Media, Brand Loyalty, Customer Retention, Customer Relationship Management, Customer Engagement, Shipping and Receiving, Customer Analysis, E-Commerce, Relationship Building, Marketing Planning, Digital Marketing, Content Creation, User Feedback, Process Optimization, Content Strategy, Business Marketing, Contextual Advertising
Beginner · Specialization · 3 - 6 Months
Tecnológico de Monterrey
Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Digital Media Strategy, Marketing, Social Network Analysis, Global Marketing, Content Performance Analysis, Customer Engagement
Beginner · Course · 1 - 3 Months
University of California, Davis
Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Persona Development, Search Engine Marketing, Content Creation, Social Media Strategy, Social Media, Content Strategy, Social Media Marketing, Competitive Analysis, Target Audience, Digital Media Strategy, Google Analytics, Forecasting, Content Development and Management, Content Performance Analysis, Digital Marketing, Expectation Management, Content Marketing
Beginner · Specialization · 3 - 6 Months
Tecnológico de Monterrey
Skills you'll gain: Social Media Strategy, Social Media Marketing, Social Media Management, Social Media Campaigns, Social Media, Performance Measurement, Goal Setting, Active Listening, Marketing Strategies, Marketing, Key Performance Indicators (KPIs), Content Strategy, Resource Management, Customer Engagement
Mixed · Course · 1 - 3 Months
Coursera Project Network
Skills you'll gain: Social Media Management, Social Media Content, Social Media, Scheduling, Social Media Marketing, Social Media Strategy
Beginner · Guided Project · Less Than 2 Hours