Market Research

Market Research is a vital business strategy that involves gathering, analyzing, and interpreting information about a market, its customers, competitors, and other elements of the business environment. Coursera's Market Research catalogue teaches you how to gather insightful data and maximize its utility in making informed decisions. You'll learn about various research methodologies, data analysis techniques, customer psychology, and competitive analysis. Additionally, you'll understand the importance of knowing market trends, customer behavior, and product positioning. This skillset is essential for entrepreneurs, business managers, marketing professionals, and anyone who aims to make strategic business decisions based on solid market understanding.
27credentials
135courses

Related roles

Gain the knowledge and skills you need to advance.

View all

  • Marketing Analytics Specialist

    This role has a $121,216 median salary ¹.

    Marketing Analytics Specialist

    description:

    A Marketing Analytics Specialist analyzes data to optimize campaigns, using Google Analytics and A/B testing to drive ROI and inform strategy.

    This role has a $121,216 median salary ¹.

    Offered by

    Emory University_logo
    Unilever_logo
    Meta_logo

  • Product Manager

    This role has a $158,592 median salary ¹.

    Product Manager

    description:

    A Product Manager oversees product development, ensuring it meets user needs and business goals while managing roadmaps and coordinating teams.

    This role has a $158,592 median salary ¹.

    Offered by

    IBM_logo
    SkillUp_logo
View all

Most popular

Trending now

New releases

Filter by

Skip to search results

Subject
Required

Language
Required

The language used throughout the course, in both instruction and assessments.

Learning Product
Required

Build job-relevant skills in under 2 hours with hands-on tutorials.
Learn from top instructors with graded assignments, videos, and discussion forums.
Get in-depth knowledge of a subject by completing a series of courses and projects.
Earn career credentials from industry leaders that demonstrate your expertise.

Level
Required

Duration
Required

Subtitles
Required

Educator
Required

Find the best Market Research course for your goals

  • Status: Free Trial

    UBITS

    Skills you'll gain: Benchmarking, Sales Strategy, Business Development, New Business Development, Market Research, Sales, Market Opportunities, Change Management, Innovation, Market Analysis, Consumer Behaviour, Competitive Analysis, Target Market, Business Strategies

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    Status: Preview

    IESE Business School

    Skills you'll gain: Entrepreneurship, Business Valuation, Market Analysis, Presentations, Fundraising, Market Research, Strategic Decision-Making, New Business Development, Financial Management, Negotiation, Investments, Financial Analysis, Innovation

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial

    Coursera Instructor Network

    Skills you'll gain: Target Audience, Customer Analysis, Customer Engagement, Customer experience improvement, Persona Development, Customer Insights, User Feedback, Market Research, Marketing Strategies, Data-Driven Decision-Making, Data Analysis, Business Development, Data Ethics, Ethical Standards And Conduct

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    Coursera Instructor Network

    Skills you'll gain: ChatGPT, Market Research, Financial Forecasting, Business Process Automation, Strategic Thinking, Market Analysis, Business Transformation, Generative AI, Strategic Decision-Making, Supply Chain Management, Digital Transformation, Innovation, Prompt Engineering, Forecasting, Customer Support, Artificial Intelligence

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    Status: Free Trial

    Automatic Data Processing, Inc. (ADP)

    Skills you'll gain: Talent Pipelining, Talent Sourcing, Recruitment, Talent Acquisition, Recruitment Strategies, Talent Management, Strategic Sourcing, Professional Networking, Interviewing Skills, LinkedIn, Market Research, Communication

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    Arizona State University

    Skills you'll gain: Curiosity, Design Thinking, Innovation, Customer Analysis, Creative Thinking, Target Audience, Customer Insights, Market Research, Entrepreneurship, Problem Solving, Communication

    4.8
    Rating, 4.8 out of 5 stars
    11 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free

    Coursera Project Network

    Skills you'll gain: Content Performance Analysis, ChatGPT, Social Media Content, Content Strategy, Prompt Engineering, Target Audience, Social Media Campaigns, Social Media Marketing, Content Creation, Social Media, User Research, AI Personalization, Social Media Strategy, Market Research, Copywriting, Storytelling

    4.8
    Rating, 4.8 out of 5 stars
    12 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free

    Dartmouth College

    Skills you'll gain: Generative AI, AI Product Strategy, Data Ethics, Responsible AI, Regulation and Legal Compliance, Change Management, Market Dynamics, Business Transformation, Market Research, Revenue Management, Artificial Intelligence, Data-Driven Decision-Making, Data Governance, Ethical Standards And Conduct, Business Ethics

    4.2
    Rating, 4.2 out of 5 stars
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Marketing Strategies, Market Research, Strategic Marketing, Marketing Management, Marketing Analytics, Market Intelligence, Data-Driven Decision-Making, Customer Insights, Consumer Behaviour, Target Market, A/B Testing, Digital Marketing, Statistical Hypothesis Testing

    5
    Rating, 5 out of 5 stars
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    Tecnológico de Monterrey

    Skills you'll gain: Web Analytics, Search Engine Marketing, Marketing Analytics, Market Research, Digital Marketing, Search Engine Optimization, Analytical Skills, Online Advertising, Email Marketing, Marketing Effectiveness, Analytics, Content Performance Analysis, Market Intelligence, Customer Insights, Consumer Behaviour, Digital Advertising, Pay Per Click Advertising, Customer Relationship Management, Browser Compatibility, Advertising Campaigns

    4.9
    Rating, 4.9 out of 5 stars
    32 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    INSEAD

    Skills you'll gain: Blockchain, Business Analysis, Market Opportunities, Competitive Analysis, Stakeholder Analysis, Market Analysis, Case Studies, Feasibility Studies, Project Implementation, Solution Design, Value Propositions, Innovation, Business Strategy, Market Research

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial

    Illinois Tech

    Skills you'll gain: Design Thinking, Global Marketing, Entrepreneurship, Business Modeling, Innovation, Team Building, Storytelling, Market Research, Team Management, Oral Expression, Entrepreneurial Finance, New Product Development, Business Strategies, Project Design, Team Leadership, Fundraising and Crowdsourcing, Financial Planning, Customer Engagement, Business Ethics, Competitive Analysis

    Build toward a degree

    Intermediate · Course · 1 - 3 Months

What brings you to Coursera today?

Leading partners

  • Fundação Instituto de Administração
  • University of Colorado Boulder
  • IE Business School
  • Microsoft
  • Tecnológico de Monterrey
  • University of California, Davis
  • University of Illinois Urbana-Champaign
  • Arizona State University