Market Research

Market Research is a vital business strategy that involves gathering, analyzing, and interpreting information about a market, its customers, competitors, and other elements of the business environment. Coursera's Market Research catalogue teaches you how to gather insightful data and maximize its utility in making informed decisions. You'll learn about various research methodologies, data analysis techniques, customer psychology, and competitive analysis. Additionally, you'll understand the importance of knowing market trends, customer behavior, and product positioning. This skillset is essential for entrepreneurs, business managers, marketing professionals, and anyone who aims to make strategic business decisions based on solid market understanding.
27credentials
135courses

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Find the best Market Research course for your goals

  • Status: Free Trial

    Arizona State University

    Skills you'll gain: Lean Methodologies, Design Thinking, Innovation, Entrepreneurship, Product Improvement, Technology Solutions, Customer Analysis, Solution Design, Customer Insights, Brainstorming, Market Opportunities, Market Research, User Feedback, Business Modeling, Presentations

    4.7
    Rating, 4.7 out of 5 stars
    19 reviews

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  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: New Product Development, Product Development, Design Thinking, Engineering Management, Product Management, Market Research, Prototyping, Conceptual Design, Innovation, Product Requirements, Target Market, Mockups, Wireframing, Leadership and Management, Leadership, Creativity, Customer Insights

    Build toward a degree

    4.9
    Rating, 4.9 out of 5 stars
    10 reviews

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  • Coursera Project Network

    Skills you'll gain: Social Media, Social Media Marketing, Control Panels, Market Research, User Research

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview

    Universidad Nacional de Colombia

    Skills you'll gain: Intellectual Property, Statistical Analysis, Keyword Research, Regulation and Legal Compliance, Analysis, Legal Research, Competitive Intelligence, Market Research, Document Management, Innovation, Databases

    4.9
    Rating, 4.9 out of 5 stars
    38 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Productivity, Brand Strategy, Market Research, Professional Networking, Time Management, Branding, Target Audience, Business Modeling, Social Media, Prioritization, Competitive Analysis, Photo/Video Production and Technology, Promotional Materials, Goal Setting, Business Strategy, Marketing Materials, Business Planning, Recruitment, Presentations, Marketing

    4.9
    Rating, 4.9 out of 5 stars
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    Intermediate · Specialization · 3 - 6 Months

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    National Taiwan University

    Skills you'll gain: Financial Management, Production Management, Economics, Capital Budgeting, Business Management, Marketing, Marketing Strategies, Advertising, Business Economics, Consumer Behaviour, Supply Chain Management, Market Research, Decision Making

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Entrepreneurial Finance, Value Propositions, Business Planning, Design Thinking, Entrepreneurship, Performance Measurement, Competitive Analysis, Business Modeling, Leadership and Management, Market Research, Ideation, Financial Statements, Operational Analysis, Growth Strategies, Business Ethics, Market Opportunities, Target Market, New Product Development, Engineering Management, Engineering

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    4.4
    Rating, 4.4 out of 5 stars
    30 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial

    Fundação Instituto de Administração

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    4.8
    Rating, 4.8 out of 5 stars
    51 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    Tecnológico de Monterrey

    Skills you'll gain: Value Propositions, Entrepreneurship, Ideation, New Product Development, Business Modeling, Sales Presentations, Innovation, New Business Development, Business Planning, Presentations, Strategic Thinking, Business Strategies, Competitive Analysis, Market Research

    Advanced · Course · 1 - 3 Months

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    University of Cape Town

    Skills you'll gain: Business Modeling, Video Production, Entrepreneurship, FinTech, Business Planning, Business Strategy, Financial Regulation, Presentations, Proposal Development, Regulatory Requirements, Business Analysis, Value Propositions, New Business Development, Innovation, Brainstorming, Market Opportunities, Customer Analysis, Market Research

    4.5
    Rating, 4.5 out of 5 stars
    16 reviews

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  • Status: Preview

    Universidad de Palermo

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    Rating, 4.9 out of 5 stars
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  • Status: Preview

    Pontificia Universidad Católica del Perú

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    4.8
    Rating, 4.8 out of 5 stars
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  • Fundação Instituto de Administração
  • University of Colorado Boulder
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  • Tecnológico de Monterrey
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  • Arizona State University