• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
Log In
Join for Free
Coursera
  • Browse
  • Market Research

Market Research Courses

Learn market research techniques for business strategy. Understand how to gather, analyze, and interpret market data for informed decision-making.

Skip to search results

Filter by

Subject
Required
 *

Language
Required
 *

The language used throughout the course, in both instruction and assessments.

Learning Product
Required
 *

Build job-relevant skills in under 2 hours with hands-on tutorials.
Learn from top instructors with graded assignments, videos, and discussion forums.
Learn a new tool or skill in an interactive, hands-on environment.
Get in-depth knowledge of a subject by completing a series of courses and projects.
Earn career credentials from industry leaders that demonstrate your expertise.
Earn career credentials while taking courses that count towards your Master’s degree.
Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
Earn a university-issued career credential in a flexible, interactive format.
Graduate level learning within reach.

Level
Required
 *

Duration
Required
 *

Skills
Required
 *

Subtitles
Required
 *

Educator
Required
 *

Find the best Market Research course for your goals

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Understanding economic policymaking

    Skills you'll gain: Financial Policy, Public Policies, Economics, Economics, Policy, and Social Studies, Tax, International Finance, Policy Analysis, Crisis Management, Fiscal Management, Financial Systems, Supply And Demand, Financial Market

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Digital Marketing Capstone

    Skills you'll gain: Keyword Research, Email Marketing, Digital Marketing, Campaign Management, Marketing Analytics, Online Advertising, Performance Analysis, Consumer Behaviour, Marketing Strategies, Key Performance Indicators (KPIs), Web Analytics and SEO, Search Engine Optimization, Web Content, Customer Analysis, Data Collection, Advertising Campaigns

    4.5
    Rating, 4.5 out of 5 stars
    ·
    602 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    S

    Stanford University

    Love as a Force for Social Justice

    Skills you'll gain: Compassion, Social Justice, Communication, Empathy, Liberal Arts, Social Sciences, Community and Social Work, Cultural Diversity, Research, Psychology, Ethical Standards And Conduct, Neurology

    4.7
    Rating, 4.7 out of 5 stars
    ·
    426 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Information Technology Entrepreneurship & Startup

    Skills you'll gain: Customer Acquisition Management, Target Market, Market Opportunities, Competitive Analysis, Go To Market Strategy, Market Analysis, Persona Development, Ideation, Value Propositions, Business Modeling, New Product Development, Entrepreneurship, Strategic Partnership, Process Mapping, Sprint Planning, Brainstorming, Growth Strategies, Financial Modeling, New Business Development, Problem Solving

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera Project Network

    How to increase engagement to Instagram Business profile

    Skills you'll gain: Instagram, Target Market, Social Media Marketing, Social Media, Customer Engagement, Brand Strategy, Social Media Content, Business Marketing, Storytelling, Drive Engagement, Marketing, Business

    2.9
    Rating, 2.9 out of 5 stars
    ·
    70 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Developing Industrial Internet of Things

    Skills you'll gain: Data Visualization, Internet Of Things, Real-Time Operating Systems, Machine Learning Algorithms, Embedded Software, Embedded Systems, Product Planning, File Systems, Debugging, Model Based Systems Engineering, Product Requirements, Project Planning, Big Data, Data Analysis, Electronic Systems, General Networking, Computer Engineering, Wireless Networks, Information Systems Security, Application Security

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    828 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    L

    Ludwig-Maximilians-Universität München (LMU)

    Competitive Strategy and Organization Design Project

    Skills you'll gain: Business Research, Peer Review, Report Writing, Business Consulting, Management Consulting, Analysis, Business Reporting, Data Visualization, Organizational Strategy, Business Analytics, Competitive Analysis, Business Strategy, Presentations

    4.5
    Rating, 4.5 out of 5 stars
    ·
    45 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    E

    EIT Digital

    Impact from digital transformation: A Nano course

    Skills you'll gain: Digital Transformation, Predictive Modeling, Business Transformation, Decision Making, Strategic Decision-Making, Forecasting, Technology Strategies, Emerging Technologies, Business Strategies, Leadership, Market Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    121 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera Instructor Network

    Starting & Managing a Sustainable Hotel or Tourism Business

    Skills you'll gain: Sustainable Business, Hotel Operations, Hospitality Management, Business Planning, Corporate Sustainability, Sustainability Standards, Waste Minimization, Community Development, Environmental Resource Management, Market Trend, Market Analysis, Cost Benefit Analysis, Strategic Decision-Making

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad Austral

    Marketing Digital

    Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Google Ads, Digital Marketing, Customer Relationship Management, Media Buying, Social Media Campaigns, Marketing Analytics, Campaign Management, LinkedIn, Facebook, Web Analytics, Digital Media Strategy, Pay Per Click Advertising, Marketing Strategies, Marketing, Keyword Research, Paid media, Analytics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.7K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    N

    New York University

    Fundamentals of Machine Learning in Finance

    Skills you'll gain: Supervised Learning, Dimensionality Reduction, Unsupervised Learning, Applied Machine Learning, Decision Tree Learning, Machine Learning, Financial Trading, Financial Market, Reinforcement Learning, Scikit Learn (Machine Learning Library), Financial Services, Regression Analysis, Correlation Analysis, Exploratory Data Analysis, Portfolio Management, Python Programming, Artificial Neural Networks, Jupyter

    3.7
    Rating, 3.7 out of 5 stars
    ·
    340 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Technical University of Munich (TUM)

    Digitalisation in the Aerospace Industry

    Skills you'll gain: Human Factors, Manufacturing Processes, Automation, Human Machine Interfaces, Cyber Engineering, Digital Transformation, Robotic Process Automation, Maintenance, Repair, and Facility Services, Product Lifecycle Management, Artificial Intelligence, Simulation and Simulation Software

    4.6
    Rating, 4.6 out of 5 stars
    ·
    272 reviews

    Intermediate · Course · 1 - 4 Weeks

Market Research learners also search

market structure
marketing
research
financial markets
capital markets
product marketing
equity research
marketing strategy
1…126127128…331

In summary, here are 10 of our most popular market research courses

  • Understanding economic policymaking: IE Business School
  • Digital Marketing Capstone: University of Illinois Urbana-Champaign
  • Love as a Force for Social Justice: Stanford University
  • Information Technology Entrepreneurship & Startup: University of Minnesota
  • How to increase engagement to Instagram Business profile: Coursera Project Network
  • Developing Industrial Internet of Things: University of Colorado Boulder
  • Competitive Strategy and Organization Design Project: Ludwig-Maximilians-Universität München (LMU)
  • Impact from digital transformation: A Nano course: EIT Digital
  • Starting & Managing a Sustainable Hotel or Tourism Business: Coursera Instructor Network
  • Marketing Digital: Universidad Austral

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok