• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Data for Business Analysts Using Microsoft Excel

      Skills you'll gain: Excel Formulas, Microsoft Excel, Pivot Tables And Charts, Spreadsheet Software, Data Analysis, Data Presentation, Business Metrics, Data Cleansing, Data Manipulation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      244 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship

      Skills you'll gain: Business Modeling, Strategic Decision-Making, Entrepreneurship, Market Opportunities, Ideation, Innovation, Business Strategies, Customer Insights, Market Analysis, New Business Development, Competitive Analysis, Value Propositions

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.4K reviews

      Mixed · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Market your new business with Canva

      Skills you'll gain: Logo Design, Canva (Software), Marketing Design, Design Elements And Principles, Marketing Materials, Color Theory, Graphic Design, Branding, Marketing, Advertising, Business

      4.7
      Rating, 4.7 out of 5 stars
      ·
      30 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Crea Videos para Redes Sociales con Canva

      Skills you'll gain: Canva (Software), Social Media Content, Social Media Marketing, Video Editing, Social Media, Graphic and Visual Design Software, Graphic Design, Content Creation, Organizational Skills, Marketing, Marketing Communications

      4.7
      Rating, 4.7 out of 5 stars
      ·
      23 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      U

      Università Bocconi

      Management of International Development: Towards Agenda 2030

      Skills you'll gain: Human Capital, Governance, Sustainable Development, International Relations, Strategic Thinking, Cultural Diversity, Organizational Strategy, International Finance, Policy Development, Stakeholder Management, Strategic Partnership

      4.8
      Rating, 4.8 out of 5 stars
      ·
      212 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Preview
      Preview
      K

      Kennesaw State University

      Writing Professional Email and Memos (Project-Centered Course)

      Skills you'll gain: Peer Review, Grammar, Business Writing, Business Correspondence, Writing, Editing, Proofreading, Concision, Taking Meeting Minutes, Professionalism, Business Communication, Target Audience, Constructive Feedback

      4.3
      Rating, 4.3 out of 5 stars
      ·
      453 reviews

      Mixed · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Crea equipos y trabaja en grupos con Canva

      Skills you'll gain: Team Building, Collaborative Software, Canva (Software), Team Management, Design, User Accounts, Design Software, Content Creation, Marketing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      177 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Foundations of AI and Machine Learning

      Skills you'll gain: Data Management, Artificial Intelligence and Machine Learning (AI/ML), Infrastructure Architecture, MLOps (Machine Learning Operations), Application Deployment, Data Processing, Data Cleansing, Artificial Intelligence, Data Security, Application Frameworks, PyTorch (Machine Learning Library), Machine Learning, Tensorflow, Applied Machine Learning, Data Pipelines, Scalability

      4.5
      Rating, 4.5 out of 5 stars
      ·
      173 reviews

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Crea tu presencia en redes sociales para tu negocio en Canva

      Skills you'll gain: Social Media, Content Creation, Target Audience, Graphic Design, Social Media Marketing, Social Media Strategy, Content Strategy, Goal Setting, Marketing Materials, Branding

      4.7
      Rating, 4.7 out of 5 stars
      ·
      31 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Introducción a PicsArt para Redes Sociales

      Skills you'll gain: Photo Editing, Instagram, Social Media Content, Social Media, Social Media Marketing, Content Creation, Marketing Design, Graphics Software, Video Editing, Graphical Tools, Marketing

      4.1
      Rating, 4.1 out of 5 stars
      ·
      21 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      إنشاء تصاميم تسويقية مذهلة باستخدام كانفا

      Skills you'll gain: Canva (Software), Marketing Design, Social Media Marketing, Social Media Content, Social Media, Marketing Materials, Color Matching, Graphic Design, Design, User Accounts

      4.5
      Rating, 4.5 out of 5 stars
      ·
      61 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Entrepreneurship Capstone

      Skills you'll gain: Customer Analysis, Business Planning, Sales Strategy, Sales Pipelines, Entrepreneurship, Market Analysis, Innovation, Marketing, Market Research, Product Management, Product Development, Business Strategies, Business Solutions, Value Propositions, Business Modeling, Interviewing Skills, Finance

      4.7
      Rating, 4.7 out of 5 stars
      ·
      271 reviews

      Beginner · Course · 1 - 3 Months

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…119120121…333

    In summary, here are 10 of our most popular marketing strategy courses

    • Data for Business Analysts Using Microsoft Excel: Microsoft
    • Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship: University of Maryland, College Park
    • Market your new business with Canva: Coursera Project Network
    • Crea Videos para Redes Sociales con Canva: Coursera Project Network
    • Management of International Development: Towards Agenda 2030: Università Bocconi
    • Writing Professional Email and Memos (Project-Centered Course): Kennesaw State University
    • Crea equipos y trabaja en grupos con Canva: Coursera Project Network
    • Foundations of AI and Machine Learning: Microsoft
    • Crea tu presencia en redes sociales para tu negocio en Canva: Coursera Project Network
    • Introducción a PicsArt para Redes Sociales : Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • Share your Coursera learning story

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok