Si deseas fabricar un producto, brindar un servicio o independizarte laboralmente, en este programa especializado obtendrás estrategias que te guiarán en el desarrollo de tu plan de negocio. No necesitas ser un experto en los negocios para crear estrategias de mercado, calidad y financieras.
Fundamentos Estratégicos Empresariales Specialization
Fundamentos Estratégicos Empresariales Specialization
Fundamentos Estratégicos Empresariales. Cuatro cursos y un proyecto final que te permitirá desarrollar tu idea o plan de negocio.
Instructors: Daniel Roberto Béjar López
14,288 already enrolled
Included with 
Get in-depth knowledge of a subject
4.6
(547 reviews)
Beginner level
No prior experience required
4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in Spanish
See how employees at top companies are mastering in-demand skills
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from Universidad Nacional Autónoma de México
Specialization - 5 course series
Introducción a la estrategia
Course 112 hours
What you'll learn
Skills you'll gain
Category: Organizational Structure
Category: Business Management
Category: Strategic Thinking
Category: Entrepreneurship
Category: Corporate Strategy
Category: Business Planning
Category: Stakeholder Management
Category: Business Strategy
Category: Organizational Effectiveness
Category: Competitive Analysis
Category: Governance
Category: Environmental Social And Corporate Governance (ESG)
Category: Strategic Leadership
Category: Market Analysis
Category: Analysis
Category: Organizational Strategy
Category: Goal Setting
Introducción a las finanzas
Course 29 hours
What you'll learn
Skills you'll gain
Category: Financial Analysis
Category: Financial Planning
Category: Financial Controls
Category: Financial Statements
Category: Budget Management
Category: Cash Flows
Category: Financial Statement Analysis
Category: Working Capital
Category: Accounts Receivable
Category: Financial Management
Category: Income Statement
Category: Balance Sheet
Category: Business Planning
Category: Finance
Category: Entrepreneurial Finance
Introducción al mercado
Course 312 hours
What you'll learn
Skills you'll gain
Category: Market Analysis
Category: Marketing Planning
Category: Product Marketing
Category: Budgeting
Category: Marketing Management
Category: Strategic Marketing
Category: New Product Development
Category: Marketing Strategies
Category: Business Analytics
Category: Marketing
Category: Product Promotion
Category: Market Research
Category: Target Market
Category: Market Opportunities
Category: Marketing Effectiveness
Category: Consumer Behaviour
Introducción a la calidad
Course 410 hours
What you'll learn
Skills you'll gain
Category: Quality Management
Category: ISO 9000 Series
Category: Waste Minimization
Category: Capacity Management
Category: Continuous Improvement Process
Category: Kanban Principles
Category: Environmental Management Systems
Category: Quality Management Systems
Category: Operational Efficiency
Category: Quality Improvement
Category: Operations Management
Category: Manufacturing Operations
Category: Production Management
Category: Lean Manufacturing
Category: Inventory Control
Category: Corporate Sustainability
Category: Productivity
Category: Kaizen Methodology
Estratégicos empresariales: Proyecto final
Course 510 hours
What you'll learn
Skills you'll gain
Category: Financial Planning
Category: Market Analysis
Category: Organizational Strategy
Category: Business Strategy
Category: Marketing Strategies
Category: Cash Flow Forecasting
Category: Business Strategies
Category: Business Modeling
Category: Market Research
Category: Organizational Structure
Category: Business Management
Category: Quality Management
Category: Risk Analysis
Category: Business Planning
Category: Risk Management
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructors
Offered by
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Al finalizar los cuatro cursos desarrollarás un plan de negocio según tu idea de negocio o empresa, fundamentado en estrategias de mercado, financieras y empresariales.
No, la especialización está estructurada para que cualquier persona interesada en aprender del mundo de los negocios pueda concluirla.
No, puedes tomar los cursos de forma individual y el orden no afectará; sin embargo, para realizar el proyecto final deberás haber cursado los primeros cuatro cursos de manera satisfactoria.
More questions
Financial aid available,