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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,383 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

WJ

Jul 30, 2024

Learned a lot about marketing. Even though the videos were pre-recorded, the professers explained their parts in detail and showed real life examples to further reinforce the concept of marketing.

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1676 - 1700 of 2,547 Reviews for Introduction to Marketing

By Sam G

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Sep 5, 2020

loved it, very helpful.

By Silvia N

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Apr 2, 2020

Great class, thank you!

By Sumantra B

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Dec 19, 2019

Insightful and rigorous

By Ramkrishna T

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Jun 12, 2019

Very informative course

By VV G

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Mar 17, 2018

Very intresting course.

By Mohammed Z

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Dec 19, 2017

It was a great course

By Jane S

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Sep 28, 2016

I love Professor Fader!

By smithila

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Jul 26, 2016

Exceptionally excellent

By mahdi s

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May 16, 2016

This course is awesome!

By Zhongxu P

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Apr 23, 2016

Very excellent lecture.

By Renato P M

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Jan 22, 2016

Great course and books.

By 林鸿

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Jan 9, 2016

讲的挺好的，不过如果测试的问题也能有中文就好了

By Christopher F

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Nov 24, 2015

What an amazing course!

By Jawad A K

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Jan 30, 2025

Happy to have taken it

By Brenda N

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Jul 26, 2021

Absolutely wonderful!

By Kanika M

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Jul 13, 2020

one of the best courss

By Muhammad A

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Nov 14, 2017

Great Course

Thank you

By Frank B

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Sep 14, 2017

Very good introduction

By German O

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Jun 24, 2017

It is excellent course

By Akanksha C

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Apr 15, 2017

Loved it! so enriching

By Hosni A

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Feb 5, 2017

Great Intensive Course

By Solomiya Z

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Jan 24, 2016

was quite interesting!

By Gerard Y D

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Dec 19, 2025

Muy buena información

By Ningyao G

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Aug 14, 2023

Really enjoyed week 3