SMART Communication for Marketing Goals

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SMART Communication for Marketing Goals

This course is part of Marketing Analysis and KPIs Specialization

Instructor: Hurix Digital

Included with

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2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 hour to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 hour to complete

Flexible schedule

Learn at your own pace

What you'll learn

Concise communication keeps teams aligned and ensures transparent operational updates across distributed digital workspaces.
Effective internal communication balances brevity and clarity, connecting daily tasks with broader organizational goals.
Clear communication and structured goals improve productivity while minimizing confusion in professional environments.
The SMART framework supports clear goal-setting by reducing ambiguity and defining shared measures of success.

Skills you'll gain

Details to know

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Build your subject-matter expertise

This course is part of the Marketing Analysis and KPIs Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 2 modules in this course

Did you know that 86% of workplace failures stem from poor communication and unclear goals? This Short Course was created to help digital marketing professionals accomplish clear, impactful communication that drives results.

By completing this course, you'll master the art of distilling complex project information into compelling, concise updates that keep teams aligned and engaged. You'll also gain fluency in the SMART framework, enabling you to set strategic goals that are specific, measurable, achievable, relevant, and time-bound. By the end of this course, you will be able to: Apply concise writing techniques to summarize project progress for internal communication channels. Understand the SMART framework for setting goals and performance metrics. This course is unique because it bridges the gap between day-to-day operational communication and strategic goal-setting, giving you practical tools that work immediately in fast-paced marketing environments. To be successful in this project, you should have a background in basic digital marketing concepts and experience with team collaboration platforms.

Learners will master the essential skill of distilling complex project information into clear, impactful updates that maintain team alignment in fast-paced digital marketing environments.

What's included

1 video1 reading2 assignments

Learners will master the SMART framework for establishing clear, measurable goals and performance metrics that drive successful marketing initiatives and team accountability.

What's included

2 videos1 reading3 assignments

2 videos Total 14 minutes

SMART Goals Transform Marketing Team Performance 4 minutes
SMART Goal Components in Action - Real Marketing Examples 10 minutes

1 reading Total 10 minutes

The Complete SMART Framework for Marketing Success 10 minutes

3 assignments Total 32 minutes

SMART Framework Mastery Evaluation 15 minutes
Develop Comprehensive SMART Marketing Goals and Metrics 15 minutes
SMART Framework Application Assessment 2 minutes

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Instructor

Hurix Digital

Coursera

236 Courses 10,949 learners

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.