By the end of this course, learners will be able to analyze the evolution of retail management, evaluate company vision and mission for strategic alignment, apply analytical frameworks such as SWOT, PESTLE, and geo-assessment, design effective organizational structures, and evaluate intellectual capital strategies to drive impact in retail operations.
Retail Strategy: Analyze, Design & Evaluate
Retail Strategy: Analyze, Design & Evaluate
This course is part of Retail Management Mastery: Strategy, Analysis & Success Specialization
Instructor: EDUCBA
Included with 
Gain insight into a topic and learn the fundamentals.
5 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Analyze retail evolution and align vision/mission with strategy.
Apply SWOT, PESTLE, and geo-assessment to retail operations.
Evaluate organizational structures and intellectual capital.
Skills you'll gain
- Sustainable Business
- Financial Analysis
- Organizational Structure
- Case Studies
- Strategic Thinking
- Retail Store Operations
- Organizational Development
- Talent Management
- Market Analysis
- Intellectual Property
- Business Strategies
- Business Strategy
- Market Share
- Organizational Strategy
- Strategic Planning
- Customer Analysis
- Competitive Analysis
- Strategic Decision-Making
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
October 2025
Assessments
8 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Retail Management Mastery: Strategy, Analysis & Success Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 2 modules in this course
This module introduces the foundations of retail management by building context through case study framing, company background, and key strategic insights. Learners will explore the chronological evolution of retail, understand how vision and mission statements guide organizational direction, and analyze key observations that set the stage for strategic decision-making. By the end of this module, learners will have a strong conceptual framework to understand retail management in dynamic markets.
What's included
11 videos4 assignments1 plugin
This module applies analytical tools and frameworks to retail strategy, focusing on SWOT, PESTLE, and organizational setup. Learners will explore how intellectual capital is managed across Asian markets, identify challenges in its application, and assess how evaluation and impact analysis drive long-term success. Through this module, learners gain practical tools to design, implement, and refine advanced retail strategies that ensure sustainable competitive advantage.
What's included
13 videos4 assignments
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Explore more from Business Essentials
Status: Free TrialBoard Infinity
Status: Free TrialUniversity of Pennsylvania
Status: Free TrialCoursera Instructor Network
Status: Free TrialDuke University
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
More questions
Financial aid available,