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Learner Reviews & Feedback for Marketing Mix Fundamentals by IE Business School

4.6
stars
1,123 ratings

About the Course

Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service. The Product session is designed to provide you with the knowledge to understand and manage the strategic role of brands and products in generating business results, whilst the focus on Pricing will cover the main concepts and techniques to formulate prices. Compliment this with skills from the “P” session Place, where you consider channels and retail strategies with the overriding objective of defining a distribution strategy for your product or service. Finally, through the Promotional activities (Communication) session, explore the different communication channels available and understand the importance of the media plan, dealing specifically with social media and omni-channel strategy. IE Professors Maria Teresa Aranzabal and Fernando Cortiñas will guide you through this incredibly important stage of marketing strategy using expert interviews with industry professionals. After this course you will be ready to decide where and how you want to market your product....

Top reviews

DG

Oct 5, 2017

Excellent presentation skills and material. Very useful reading recommendations and interviews

DB

May 7, 2021

This course is so helpful for me. I have learned so many things by doing this course.

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126 - 150 of 200 Reviews for Marketing Mix Fundamentals

By Phuong N N L

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Sep 10, 2017

nice class

By Rolando A C

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Mar 16, 2025

muy bueno

By Mobin K

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Sep 22, 2024

Excellent

By ximena t t

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Sep 13, 2021

it`s good

By Naveen r

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Sep 29, 2020

very good

By Anis C

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Sep 22, 2020

Excellent

By anagh k g

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Sep 1, 2020

Wonderful

By Mukul K

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Aug 15, 2020

excellent

By Mohamed S A

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Jun 26, 2025

awesome

By Shafrin F

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May 29, 2025

helpful

By Mario K

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Jul 2, 2020

Great!

By Heidy D G I

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Jul 1, 2023

Super

By sherifat o

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Dec 16, 2022

great

By Navya S

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Sep 22, 2022

Good

By Anant B

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Oct 2, 2020

noice

By SIMRAN

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Sep 28, 2020

Great

By vanshika a

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Aug 20, 2020

great

By GAURAV B

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Aug 20, 2020

great

By ADITYA S

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Aug 16, 2020

great

By neelabhra s

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May 11, 2025

Nice

By L P

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Nov 15, 2024

good

By Heerthana. V

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Nov 13, 2024

good

By Aarya M

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Oct 1, 2024

nice

By Roopa s

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Oct 20, 2020

good

By Suman K

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Oct 1, 2020

good