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Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

4.4
stars
4,858 ratings

About the Course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Top reviews

AY

Oct 24, 2020

The course was relatively well-structured and informative. However, if I had not studied statistics in University I am not sure I would have been able to take up so much information.

NS

Jun 28, 2020

Nice and systematic presentation of the contents help to gain the knowledge to anyone.Really nice and helpful for me , it develops a basic ideas of market and customer relations understanding.

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576 - 600 of 1,049 Reviews for Market Research and Consumer Behavior

By Andres R

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Jul 13, 2018

Great

By TORNIKE T

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Mar 17, 2018

super

By Dechen Z

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Oct 5, 2025

nice

By Budoor A T

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Nov 19, 2024

Good

By Hadia A R

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Jan 11, 2024

best

By Quốc V

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May 22, 2023

Very

By SAYAN C

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Mar 1, 2023

good

By ahmed m a a k

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Jan 5, 2022

nice

By SWADHIN K N

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Jun 23, 2021

good

By SANJAY R S

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Dec 11, 2020

Good

By Sudhagar. R

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Dec 11, 2020

Good

By HEMAVARNI

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Nov 28, 2020

Good

By MATHEW A A

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Nov 27, 2020

Good

By VV G

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Nov 26, 2020

Good

By Christopher J

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Sep 29, 2020

good

By Yash A

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Sep 28, 2020

good

By Roopa s

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Sep 28, 2020

Good

By Mohd R b M A

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Sep 13, 2020

Good

By RAMANOV B A

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Aug 27, 2020

good

By Mohd A

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Aug 24, 2020

good

By AKULA K R

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Aug 5, 2020

Good

By ANAND

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Jul 29, 2020

nice

By sowmya t

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Jul 25, 2020

Good

By Divya R

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Jul 18, 2020

good

By Rajan R G

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Jul 18, 2020

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