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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,077 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).Some concepts may already be known to some students, but this will work for anyone interested in the subject.

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2076 - 2100 of 7,003 Reviews for Foundations of Digital Marketing and E-commerce

By Muhammad I U K

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Jan 19, 2023

A very informative Course. It will truly change the cores of your destination.

By Cassandra G (

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Jan 7, 2023

Had a great time. Learn a lot about what's out there. Cant wait for the future

By Farhan K

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Dec 25, 2022

Thank you so much Google !! This course is amazing.

I have learnt a lot form it

By K E

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Dec 23, 2022

I just love this course , looking forward to learn new thing. I am so excited.

By Muhammad A W I

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Nov 30, 2022

I learned a lot of new things related to my passion.

Thanks Google and Coursera

By Amisha A K

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Nov 6, 2022

this course is amazing and I’m looking forward to learn other courses as well.

By Rose M E

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Oct 22, 2022

this course was a great insight on the path that i am currently on thank you.

By Godwin U

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Oct 19, 2022

The breakdown for each topic was excellently expressed for easy comprehension.

By Adiel M

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Oct 9, 2022

amazing course i love every bit of it and how simple it was put to understand

By William M

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Sep 23, 2022

The course has introduced me to the world of digital marketing and e-commerce

By Berti R G

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Sep 13, 2022

A great course for me who switching career. Thanks for providing this course.

By Muhammad M S A

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Aug 12, 2022

Its excellent journey of basic learning about Digital Marketing and E-commerce

By Aashiqe R

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Jul 31, 2022

Super easy to understand, covers all the concepts that a beginner should know!

By Malik A

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Jul 23, 2022

the best help for the beginners ever to start their career..highly appreciated

By Luis F N C

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Jul 11, 2025

Me parece genial , solo que espero mi certificado por terminar mis 4 módulos?

By Pratham A

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May 24, 2025

It was a very good course for foundations of e commerce and digital marketing

By Katerina M

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Feb 19, 2025

Very clearly and comprehensively explained! The best course I have ever done!

By Afrideen P

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Dec 21, 2024

it gave me lot of knowledge about digital marketing . i will use it my career

By Anne K H

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Sep 27, 2024

So information dense! So informative! A must see for marketers at all levels!

By Yira G

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Jun 6, 2023

I enjoyed every bit of the course. The simplicity of the material was superb.

By Ivan D L F

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May 12, 2023

I loved all the information and the way how instructors give to us! thank you

By Jun T

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Mar 13, 2023

Useful and insightful for those who wants to pick up digital marketing skill.

By Caleb A

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Mar 2, 2023

A good start for anybody thinking of going into Digital Marketing. THUMBS UP!

By SYED Z I

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Dec 19, 2022

I learned so much and developed a strong base knowledge of digital marketing.

By Claudine B C T

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Dec 10, 2022

i have learned a lot and thankful for this course excited for the course 2 😊