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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,635 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AG

Jun 19, 2022

thank you google for this course to know what is digital marketing , how it works , what are the definations to various tacts , various terms , types of marketing, marketing funnel and so much ...

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

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By Athar b

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Jul 30, 2023

Superb

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Jul 12, 2023

Great!

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Jun 18, 2023

Great!

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Mar 27, 2023

brutal

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Mar 6, 2023

Great.

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Jan 19, 2023

superb

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Jan 5, 2023

......

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Dec 27, 2022

superb

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Nov 27, 2022

Thanks

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Sep 28, 2022

great

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Aug 10, 2022

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Jul 9, 2022

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Jun 19, 2022

great

By Jamie M

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Dec 16, 2025

GREAT

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Dec 8, 2025

nice.

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Dec 3, 2025

keren

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Nov 9, 2025

BUENO

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Oct 28, 2025

otima

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Oct 26, 2025

Super

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Oct 15, 2025

legal

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Oct 11, 2025

Great

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Oct 8, 2025

Great

By ADRIANA L Z

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Sep 29, 2025

Bueno

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Sep 8, 2025

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