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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,635 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, youā€™ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. Youā€™ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

JG

Sep 9, 2023

Great experience. Breezed through the course. Could have been a little shorter, but other than that - great display of information to lay the foundation for your digital marketing/e-commerce career!

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4926 - 4950 of 7,128 Reviews for Foundations of Digital Marketing and E-commerce

By Dhairyashil P

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May 8, 2022

Very Good one

By PONIMAN T

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Dec 11, 2025

Sangat Bagus

By Jessica P P C

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Dec 9, 2025

es muy bueno

By Ayesha A

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Nov 29, 2025

its soo good

By Thapani I

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Nov 13, 2025

use too hard

By Edgar F

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Nov 4, 2025

Great intro!

By Shwe H

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Oct 18, 2025

Really great

By Katherine A S C

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Oct 9, 2025

Es muy bueno

By GRISELDA N G F

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Sep 10, 2025

Es muy bueno

By FATIMA M A V

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Sep 8, 2025

Es muy buena

By Noshaba E

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Sep 7, 2025

Proud of you

By Wenderlie C

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Aug 31, 2025

So amazingšŸ¤—

By KATIANA F M G

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Aug 9, 2025

Excelente!!!

By Ayesha K

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Jul 29, 2025

It was great

By Lāsma J

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Jul 25, 2025

Very helpful

By Zunaira

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Jul 22, 2025

It was great

By Okasha R

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Jul 18, 2025

Great course

By Jaimeet M

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Jul 16, 2025

great course

By MARTINA N A M

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Jul 15, 2025

Muy bueno!!!

By Tanisha M

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Jun 9, 2025

Muy completo

By Hilmi T

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Jun 6, 2025

good course!

By e m

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Jun 1, 2025

Very helpful

By Magdalena Z

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May 24, 2025

muy completo

By KAYO G L R

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Apr 30, 2025

CURSO TOP!!!

By Deleted A

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Apr 22, 2025

its awesome!