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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,077 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).Some concepts may already be known to some students, but this will work for anyone interested in the subject.

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4351 - 4375 of 7,004 Reviews for Foundations of Digital Marketing and E-commerce

By Bryce

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Jun 6, 2024

Amazing Foundation

By Unique U

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May 27, 2024

amazing experience

By Gabby G

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Apr 10, 2024

Pretty good stuff.

By VU T H

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Feb 24, 2024

it great thank you

By Thabo m

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Feb 6, 2024

Learnt more things

By ZUL A H

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Jan 20, 2024

Amazing Experience

By Zulqarnain K

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Dec 22, 2023

excellent learning

By kamal h k e

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Dec 2, 2023

very easy to learn

By Florin C

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Nov 7, 2023

Great foundations!

By Peter S

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Sep 18, 2023

very useful course

By PHITSANU

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Aug 17, 2023

clearly and useful

By SHIHAN

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Aug 13, 2023

Great introduction

By Waqas M

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Aug 2, 2023

Best for learning.

By VISHWA I ( I d

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Jul 26, 2023

GREAT ONE TO LEARN

By Reysel a B G

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Jul 21, 2023

Thank you so much!

By sisay b

•

Jul 17, 2023

great class for me

By Nina W

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Jul 15, 2023

Such a Great start

By Zeinab K

•

Jul 8, 2023

Thank you so much.

By Edward R E K

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Jun 15, 2023

100% Satisfied !!!

By NZ G

•

Jun 11, 2023

Very comprehensive

By Ashwani S

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Jun 1, 2023

Amazing Course !!!

By ashwani c

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May 7, 2023

exceptional course

By Kannan K

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Apr 14, 2023

Informative course

By kainaat r

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Mar 19, 2023

loved this course.

By Ahmed N

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Jan 24, 2023

Exciting & helpful