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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,077 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).Some concepts may already be known to some students, but this will work for anyone interested in the subject.

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2176 - 2200 of 7,003 Reviews for Foundations of Digital Marketing and E-commerce

By Mechmet S

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Jul 1, 2023

Really helpful content for establish the foundations of digital marketing.

By Lana A

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Jun 13, 2023

Brilliant. Informative and easy to "digest". Great as a foundation course.

By Miriam R A M

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May 10, 2023

Well organized content. The diverse exercises keep my curiosity always up.

By Jordi B

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Apr 26, 2023

Great basic overview to understand digital marketing and ecom fundamentals

By Fariha m

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Apr 18, 2023

An outstanding learning environment with useful materials. I recommend it.

By MO

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Mar 24, 2023

This was a very thorough introduction to digital marketing and e-commerce.

By Reesa K

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Jan 18, 2023

Very informative. Very easy to understand and love the bite-size approach!

By Dylan K

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Dec 20, 2022

Engaging and likeable presenters, and good foundational material to learn.

By Paul B

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Dec 1, 2022

Absolutely fantastic. Thorough, engaging and relevant. Highly recommended.

By Ali T S

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Oct 31, 2022

Love the course and starting as a digital marketer it will help me a lot.

By Hammad R

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Oct 28, 2022

Outstanding this course and clear all of my problem for watch this course

By Sajad B

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Sep 23, 2022

very practical and I am really passinate about learning more from Google.

By Haitham A

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Aug 28, 2022

very good course with lote of usfeul information with easy mothod to learn

By laura h

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Oct 6, 2025

Lots of great material covered! I am learning so much - this is exciting!

By Zakariya M

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Jul 13, 2025

It was a great course, leant more about digital Marketing and E-commerce.

By Janete S P

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Jun 18, 2025

Curso Excelente! Com certeza contribuirá para minha prática profissional.

By Whítnéy M A

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Mar 14, 2025

Had a wonderful time doing this course! Hopefully it lands me a job soon.

By Mohammad R

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Mar 8, 2025

very tough course it require lot of foucs and dedication to stay on track

By SAMARJEET R

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Feb 19, 2025

it was an amazing experience, each and every concept was crystal cleared.

By Merit A K U

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Dec 18, 2024

great course to learn about digital marketing and E -commerce to beginner

By The S S

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Aug 28, 2024

I love this Course. thanks to faith leads university for this opportunity

By Thoon N N

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Jul 31, 2024

it is very helpful for us because we can learn work from home very easily

By Habib A Q

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Feb 25, 2024

If you want to upgrade your market knowledge, enroll you won't regret it.

By Sandro G

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Jan 21, 2024

Amazing course if you ara looking to integrate to marketing or e-commerce

By PureGrace O

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Aug 31, 2023

A very practical course that opens you up to the world of intentionality.