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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
28,942 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

OO

Nov 14, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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By Athar M

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Jul 30, 2023

Superb

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Jul 12, 2023

Great!

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Jun 18, 2023

Great!

By Sebastian L R M

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Mar 27, 2023

brutal

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Mar 6, 2023

Great.

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Jan 19, 2023

superb

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Jan 5, 2023

......

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Dec 27, 2022

superb

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Nov 27, 2022

Thanks

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Sep 28, 2022

great

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Sep 20, 2022

Great

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Aug 10, 2022

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Jul 9, 2022

Great

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Jun 19, 2022

great

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Jul 21, 2025

great

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Jul 9, 2025

Buena

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Jul 9, 2025

ممتاز

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Jul 9, 2025

buena

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May 14, 2025

ótimo

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May 2, 2025

otimo

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Apr 20, 2025

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Apr 12, 2025

great

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Apr 9, 2025

Ótimo

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Apr 2, 2025

otimo

By Kivenny G d S

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Mar 31, 2025

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