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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
28,942 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

OO

Nov 14, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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5351 - 5375 of 6,713 Reviews for Foundations of Digital Marketing and E-commerce

By Shahd A

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Nov 29, 2022

Perfect

By Mohammed A

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Nov 11, 2022

usefull

By Mihaela P

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Oct 14, 2022

thanks

By Surya P

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Sep 25, 2022

Awsome

By Victoria C M

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Aug 29, 2022

Lovw it

By Rocio

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Aug 7, 2022

genial

By Deleted A

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Jul 28, 2022

perfect

By Qinqin Z

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Jul 18, 2022

usefull

By Mohammed H

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Jul 9, 2022

Amazing

By DHARMIN S

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Jun 23, 2022

awesome

By M W A P

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Aug 13, 2025

Better

By JUAN M S F

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Aug 5, 2025

Genial

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Aug 4, 2025

thanks

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Jul 31, 2025

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Jun 21, 2025

Thanks

By Deleted A

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Jun 8, 2025

شكراََ

By DANISH A

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Apr 21, 2025

owsome

By Rhonel D R

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Mar 23, 2025

great!

By Kevin N

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Mar 19, 2025

great!

By Marion G

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Mar 7, 2025

great!

By Humbet O

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Feb 17, 2025

Thanks

By TMU陳韻安

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Feb 12, 2025

很好的課程！

By Diéssica R G

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Jan 22, 2025

ótimo!

By Shubham M

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Jan 19, 2025

Great.

By Nafisah R A

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Jan 17, 2025

Baguss