Este curso profundiza en las estrategias fundamentales que impulsan la creación de contenido y la conexión con las audiencias en la industria de los medios deportivos. El alumnado aprenderá a construir narrativas emocionales, fortalecer el engagement con los aficionados y adaptar los mensajes a audiencias globales y diversos perfiles. El curso destaca el papel de las redes sociales, herramientas para construir comunidades digitales y enfoques para mantener la interacción a largo plazo.
Estrategias y enfoques en los medios deportivos
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Estrategias y enfoques en los medios deportivos
This course is part of Revolución en los medios deportivos: estrategias innovadoras Specialization
Instructor: Marisa Sáenz
Included with 
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
17 hours to complete
3 weeks at 5 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Diseñar estrategias de contenido para conectar con audiencias globales.
Construir comunidades digitales y potenciar el engagement.
Gestionar patrocinios, colaboraciones y venta de derechos audiovisuales.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
June 2025
Assessments
8 assignments
Taught in Spanish
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This course is part of the Revolución en los medios deportivos: estrategias innovadoras Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
Aprende el arte y la ciencia detrás de la creación de contenido poderoso en medios deportivos. Este módulo explora técnicas de narración, conexión emocional, reportajes en vivo y estrategias de localización global que involucran a los aficionados y maximizan el impacto en audiencias diversas.
What's included
6 videos3 readings2 assignments1 discussion prompt
Explora el papel esencial de las redes sociales en el deporte. Este módulo revela cómo aprovechar las plataformas y herramientas en tiempo real para crear comunidades sólidas, impulsar el compromiso y utilizar la narración y el análisis para desarrollar una presencia auténtica en línea.
What's included
4 videos2 readings2 assignments1 discussion prompt
Descubre cómo la publicidad, las alianzas y los patrocinios revolucionan el compromiso de los aficionados y crean valor para todos los actores. A través de principios fundamentales y estudios de caso innovadores, aprenderás a construir colaboraciones beneficiosas para ambas partes y a ofrecer experiencias de marca inmersivas.
What's included
6 videos3 readings2 assignments1 discussion prompt
Sumérgete en el motor comercial de los medios deportivos. Este módulo cubre el ecosistema y la creación de valor de los derechos mediáticos, la evolución de la venta de derechos y las estrategias detrás de los procesos de licitación exitosos y la agrupación de derechos, preparándote para maximizar el valor en un mercado que cambia rápidamente.
What's included
6 videos3 readings2 assignments1 discussion prompt
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
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Real Madrid Graduate School Universidad Europea
Real Madrid Graduate School Universidad Europea
Real Madrid Graduate School Universidad Europea
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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