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Learner Reviews & Feedback for Digital Marketing Strategy: Navigating Emerging Media and AI by University of Illinois Urbana-Champaign

4.4
stars
2,885 ratings

About the Course

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

HI

Oct 4, 2020

The content was a bit too heavy. For professionals it is OK but for a Marketing guy this could be a bit of a challenge. Try to split it into two..Why there are no Honours assignments?

OO

Nov 30, 2020

The first course, where I actually learned something new (and I've completed 5). It's a bit hard at first, but you definitely learn things. Recommend the most on Coursera!

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351 - 375 of 684 Reviews for Digital Marketing Strategy: Navigating Emerging Media and AI

By Hiroany D V C F

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Jun 27, 2020

Very Good Course! Thank You!

By Dr A R U

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May 26, 2020

Superb In Detail Explanation

By Deepak K

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May 20, 2020

Superbly Talented instructor

By Martin W

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Jul 6, 2018

a good foundational overview

By Simon P d G

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Apr 11, 2018

need an update of the course

By darsh

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Nov 7, 2015

really good and informative.

By Omkar B

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Jun 23, 2021

It was really Great course

By Antoinette E

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Oct 20, 2020

Excellent course. Thank you

By Nebu B V J

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Aug 18, 2020

Very Good Course, Excellent

By Prashant A

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Apr 4, 2020

Very helpful and insightful

By Mili S

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Jun 15, 2017

Thank you

Rhiannon Clifton,

By Walid H M

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Jan 25, 2017

nice and informative course

By Vinayak P

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Nov 1, 2016

learned many new things..!!

By KALHAN K

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Feb 14, 2025

very professional course .

By Adeeba S

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May 16, 2021

it was amazing learning it

By Anthony A D

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Jan 1, 2018

Great course! Eye opening.

By Syed B M

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Jun 26, 2025

that was good experiences

By Anthonia I

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Jul 14, 2023

it was really insightful

By kenda d

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Nov 6, 2020

very useful information.

By Bénédicte M

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May 20, 2019

Very interesting course!

By Mohamed G

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Jun 6, 2016

this course is very nice

By onome j u

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Dec 8, 2021

cant access certificate

By Sreoshi D

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Dec 2, 2019

it was very informative

By Khôi M

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May 30, 2019

I love this course much