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Learner Reviews & Feedback for The Strategy of Content Marketing by University of California, Davis

4.5
stars
5,319 ratings

About the Course

In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

Top reviews

MM

Jul 7, 2021

Great materials. This course has everything you need to get started in content marketing. The actual course could have provided more case studies and hands on practice with the skills it covered.

LS

Oct 2, 2022

T​his was an excellent dive into writing content, headlines, creating effective online strategies and how to make your writing, blogs etc. profitable. Exceptionally clear delivery and very engaging.

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551 - 575 of 1,686 Reviews for The Strategy of Content Marketing

By Lakshmi N V

Jun 30, 2021

Sonia Simone and Brian Clark give you the 101 of Content Marketing in a well organized course.

By Parthiban T

Jul 8, 2020

In-depth information on Content and marketing strategy.

Thanks to coursera and Sonia Simone..

By Liyana M

Jun 25, 2020

Excellent course for those who just starting out in content marketing or in Digital Marketing!

By Stepan P

Apr 14, 2020

Appreciate! The preparation was well done and I learned some usefull skills from practic tasks

By Trung V N

Aug 9, 2021

I get most basic principles, the important tips and beneficial strategy of content marketing.

By Akhila M U

Nov 1, 2020

An insightful course, that provides one with useful tools for the world of content marketing.

By Subrata B

Sep 28, 2020

A good comprehensive course which elaborates effectively on the process of content marketing.

By Anush G

May 21, 2020

The course given is quite helpful and enhance the skills for the better career opportunities.

By Lucila A Q

Jul 9, 2024

Very complete, interactive, entertaining and challenging to develop skills. Very satisfying.

By Vijayasarathi V

Apr 26, 2020

Nice course. Very useful. Learn how to attract clients using attractive and strategic words.

By Elena A

May 7, 2023

I loved taking this course, really helped me to get in depth into content marketing stratgy

By Ana I G

Aug 7, 2022

Great experience. It resumes very well what a content marketing strategy is supposed to be.

By Sanita S

Apr 23, 2021

Easy and understandable couurse in content marketing, content creation and main principles.

By Nicole M

Oct 20, 2020

Fantastic Lecturer! I really enjoyed this course and felt like I learnt so many new things.

By Aswani S A

Oct 6, 2020

Don't have a course certificate . Plz send. I will completed strategic of content marketing

By Rick K

Aug 20, 2020

This is a good one. Quite a lot of take away.

Great for people who are learning while doing.

By Angela D

May 30, 2020

Wonderful course! Compelling videos and outstanding readings. Thank you UC Davis extension.

By Nishant G

May 25, 2020

Great course to learn about how one can do content marketing and all aspect involved in it.

By Taha S

May 3, 2020

It's one of the best courses which provided me with great insights about content marketing.

By Eid M A M

Dec 20, 2018

Awesome Course Tons of information's that help you to build your career ,

Thank you for that

By Elysé G

Oct 26, 2025

J'ai vraiment aimé. Très simple à comprendre. Les examens ne sont pas mal. C'est abordable

By Rekha T

Apr 19, 2022

Insightful course with valuable guidance and required actions to be taken by the learners.

By Ross T

Jun 9, 2020

I would recommend this course to anyone of any level on their content development journey.

By Andrew D

May 15, 2020

Excellent all-around! Even with very little background, I was able to easily follow along.

By Itiolu M

Oct 22, 2022

The course is a great one. It teaches everything I need to know about content marketing.