LearnQuest
Consultative Mastery and Negotiation in Complex Sales

Saving $160 on access to 10,000+ programs is a holiday treat. Save now.

LearnQuest

Consultative Mastery and Negotiation in Complex Sales

LearnQuest Network

Instructor: LearnQuest Network

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
2 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
2 hours to complete
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

There are 3 modules in this course

To win and grow in modern B2B sales, you must be more than a supplier—you must be a trusted consultant and value creator. This module empowers you to master advanced consultative selling by uncovering deep buyer needs, tailoring precise solutions, and positioning your offering for clear competitive advantage. You’ll learn how to analyze complex buyer data, lead transformational conversations, and build proposals that drive action and long-term success. By sharpening your discovery and differentiation skills, you’ll deliver impact in every engagement and outpace the competition.

What's included

8 videos2 readings2 assignments

Complex, high-stakes negotiations are a defining feature of modern sales leadership. In this module, you’ll master the skills to prepare, navigate, and win multi-party deals—balancing diverse interests, mitigating risk aversion, and upholding ethical standards even under pressure. You’ll practice managing objections with composure, deploying scenario planning for smarter concessions, and sustaining cross-cultural partnerships. With actionable tactics for procurement challenges and stakeholder alignment, you’ll develop the resilience, insight, and judgment needed to secure win-win outcomes and build lasting client relationships.

What's included

7 videos1 reading2 assignments

Long-term success in complex sales comes from more than just new wins—it’s about turning every client relationship into sustained growth. This module helps you transform pipeline obstacles into fuel for expansion and retention. You’ll master account segmentation, opportunity mapping, deal analysis, and post-sale strategies so you can adapt, innovate, and maximize customer lifetime value. Equip yourself to build agile pipelines, unlock new account opportunities, and sustain market leadership with strategic, data-driven account management.

What's included

7 videos1 reading2 assignments

Instructor

LearnQuest Network
LearnQuest
36 Courses460,563 learners

Offered by

LearnQuest

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Coursera Plus

Open new doors with Coursera Plus

Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions

¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.