Enhance Marketing with AI: Tools for Optimal Campaigns is an intermediate-level course designed for marketing professionals ready to harness artificial intelligence for transformative campaign results. In today's data-driven marketing landscape, AI tools are no longer optional—they're essential for competitive advantage. This course equips you with practical skills to implement AI agents for automation, master prompt engineering for brand-aligned content creation, and integrate analytics tools for comprehensive performance tracking. Through real-world case studies from Nike, Coca-Cola, and IBM Watson, you'll learn to transform manual marketing processes into intelligent, data-driven workflows. The course combines strategic frameworks with hands-on applications, enabling you to immediately apply AI tools to your marketing challenges. By completion, you'll have the knowledge to design AI-powered campaigns that save time, improve targeting, and deliver measurable business results. Whether you're optimizing social media strategies, creating compelling content, or analyzing customer journeys, this course provides the AI marketing foundation you need to lead in the digital age.
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Recommended experience
Skills you'll gain
- AI Enablement
- Customer Relationship Management
- Customer experience improvement
- Advertising Campaigns
- Agentic Workflows
- Content Marketing
- Marketing Automation
- Data-Driven Decision-Making
- Marketing Analytics
- MarTech
- Prompt Engineering
- AI Personalization
- Social Media Management
- Marketing Effectiveness
- Marketing
- Marketing Strategies
Details to know
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December 2025
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There are 3 modules in this course
In this foundational lesson, learners will discover how AI agents revolutionize marketing workflows by automating repetitive tasks like campaign planning, social media scheduling, and A/B testing. Through real-world examples from Nike and Spotify, students will explore the transformation from manual processes to intelligent automation, learning to identify opportunities for AI integration in their own marketing strategies.
What's included
3 videos2 readings1 assignment
This lesson focuses on the strategic art of prompt engineering to generate compelling, brand-consistent content while leveraging AI for sentiment tracking and audience insights. Through hands-on practice with real-world examples from Coca-Cola's AI-driven campaigns, learners will master the techniques for crafting effective prompts that maintain brand voice and utilize AI-powered sentiment analysis to enhance content relevance and audience engagement.
What's included
2 videos2 readings1 assignment
In this final lesson, learners will master the integration of CRM systems with AI analytics tools to enable comprehensive performance tracking and strategic optimization. Through practical examples from retail CRM implementations and IBM Watson's marketing analytics, students will learn to transform raw data into actionable insights that drive measurable marketing success and inform strategic decision-making.
What's included
3 videos2 readings3 assignments
Instructor
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