Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Coursera's Google Analytics catalogue teaches you how to understand, interpret, and leverage data to make informed business decisions. You'll learn how to set up and customize tracking codes, create and interpret analytics reports, understand key metrics and dimensions, and use this data to optimize website performance and drive strategic marketing initiatives. You'll also gain the ability to use Google Analytics tools for market research, SEO, and audience segmentation, thus enhancing your digital marketing and data analysis capabilities.
9credentials
21courses

Related roles

Gain the knowledge and skills you need to advance.

View all

  • Digital Marketing Specialist

    This role has a $67,968 median salary ¹.

    Digital Marketing Specialist

    description:

    A Digital Marketing Specialist manages campaigns, optimizing SEO, SEM, and social media with tools like Google Analytics to increase engagement.

    This role has a $67,968 median salary ¹.

    Offered by

    Google_logo
    Meta_logo
    IBM_logo

  • Marketing Analytics Specialist

    This role has a $121,216 median salary ¹.

    Marketing Analytics Specialist

    description:

    A Marketing Analytics Specialist analyzes data to optimize campaigns, using Google Analytics and A/B testing to drive ROI and inform strategy.

    This role has a $121,216 median salary ¹.

    Offered by

    Emory University_logo
    Unilever_logo
    Meta_logo
View all

Most popular

Trending now

New releases

Filter by

Skip to search results

Subject
Required

Language
Required

The language used throughout the course, in both instruction and assessments.

Learning Product
Required

Build job-relevant skills in under 2 hours with hands-on tutorials.
Learn from top instructors with graded assignments, videos, and discussion forums.
Learn a new tool or skill in an interactive, hands-on environment.
Get in-depth knowledge of a subject by completing a series of courses and projects.
Earn career credentials from industry leaders that demonstrate your expertise.

Level
Required

Duration
Required

Subtitles
Required

Educator
Required

Explore the Google Analytics Course Catalog

  • Coursera Project Network

    Skills you'll gain: Google Analytics, Web Analytics, Content Performance Analysis, Marketing Analytics, Dashboard, User Accounts

    4.4
    Rating, 4.4 out of 5 stars
    1.5K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free

    Coursera Project Network

    Skills you'll gain: Web Analytics, Google Analytics, Content Performance Analysis, Customer Analysis, E-Commerce, Marketing Analytics, Performance Analysis, Marketing Effectiveness

    4.8
    Rating, 4.8 out of 5 stars
    8 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    Google

    Skills you'll gain: Media Planning, Spreadsheet Software, A/B Testing, Return On Investment, Marketing Analytics, Key Performance Indicators (KPIs), Google Analytics, Pivot Tables And Charts, Performance Measurement, Digital Marketing, Data Presentation, Data Visualization, Google Ads, Marketing Budgets, Marketing, Web Analytics and SEO, Data Analysis, Stakeholder Communications

    4.6
    Rating, 4.6 out of 5 stars
    2.2K reviews

    Beginner · Course · 1 - 4 Weeks

  • Coursera Project Network

    Skills you'll gain: Google Analytics, Web Analytics, Marketing Analytics, Customer Insights, Analysis, Target Audience, Marketing

    4.5
    Rating, 4.5 out of 5 stars
    124 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Google Analytics, Ad Hoc Reporting, Management Reporting, Performance Reporting, Web Analytics, Marketing, Web Development

    4.5
    Rating, 4.5 out of 5 stars
    168 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    Meta

    Skills you'll gain: Data Collection, Marketing, Marketing Analytics, Google Analytics, Digital Marketing, Application Programming Interface (API), Personally Identifiable Information, Web Analytics, Information Privacy, Data Integration, Analytics, Facebook, Data Analysis, Data-Driven Decision-Making, Advertising

    4.8
    Rating, 4.8 out of 5 stars
    2.3K reviews

    Beginner · Course · 1 - 4 Weeks

What brings you to Coursera today?

  • Status: Free Trial

    Unilever

    Skills you'll gain: Data Storytelling, Marketing Automation, Web Analytics, Marketing Effectiveness, Marketing Analytics, Customer Insights, Digital Marketing, Market Analysis, Google Analytics, Digital Advertising, Social Media Marketing, Customer Analysis, Search Engine Marketing, Advertising Campaigns, Marketing Strategies, Social Media Strategy, Customer experience strategy (CX), Marketing, Online Advertising, MarTech

    4.7
    Rating, 4.7 out of 5 stars
    296 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Coursera Project Network

    Skills you'll gain: Google Analytics, Marketing Analytics, Email Automation, Data-Driven Decision-Making, Web Analytics, Dashboard, Geospatial Information and Technology, Marketing, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    272 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Google Analytics, Web Analytics, Benchmarking, Content Performance Analysis, Customer Engagement, Customer Analysis, Performance Analysis, Management Reporting, Customer Retention, User Research, Real Time Data, Marketing

    4.6
    Rating, 4.6 out of 5 stars
    55 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    University of California, Davis

    Skills you'll gain: Persona Development, Search Engine Optimization, Web Analytics and SEO, Target Audience, Keyword Research, Google Analytics, Digital Marketing, User Research, Content Strategy, Web Content, Content Performance Analysis, Data Analysis, Algorithms, Business Reporting

    4.6
    Rating, 4.6 out of 5 stars
    10K reviews

    Beginner · Course · 1 - 4 Weeks

  • Coursera Project Network

    Skills you'll gain: A/B Testing, Google Analytics, Web Analytics, User Experience, Web Content, Target Audience, Marketing Effectiveness, Goal Setting, Marketing, Content Development and Management, Analytics

    4.4
    Rating, 4.4 out of 5 stars
    108 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    Tecnológico de Monterrey

    Skills you'll gain: Web Analytics, Google Analytics, Web Analytics and SEO, Marketing Analytics, Marketing Effectiveness, Content Performance Analysis, Digital Marketing, Business Metrics, Target Audience, Analytics, Performance Measurement, Key Performance Indicators (KPIs), Competitive Analysis, User Research

    4.7
    Rating, 4.7 out of 5 stars
    201 reviews

    Beginner · Course · 1 - 4 Weeks

What brings you to Coursera today?

Leading partners

  • Google Cloud
  • Simplilearn
  • Google
  • University of California, Davis
  • Illinois Tech
  • O.P. Jindal Global University
  • Skillshare
  • Tecnológico de Monterrey