Product Strategy

Product Strategy is a crucial business aspect that dictates the direction in which a product should move to achieve business goals. Coursera's product strategy catalogue teaches you the key elements of successful product strategy, from understanding the customer's needs and market conditions to making strategic decisions on product development and marketing. You'll learn about product lifecycle management, competitive analysis, market segmentation, strategic planning, pricing strategy, and product positioning. By mastering these aspects, you will be able to create a robust product strategy that aligns with business objectives and caters to customer needs, thereby driving product success in the market.
24credentials
79courses

Results for "product strategy"

  • Status: Free Trial

    Skills you'll gain: Consulting, Management Consulting, Mergers & Acquisitions, Growth Strategies, Due Diligence, Strategic Thinking, Financial Analysis, Business Strategy, Competitive Analysis, Business Solutions, Case Studies, Business Analysis, Market Analysis, Product Strategy

  • Status: Free Trial

    Skills you'll gain: Backlogs, Product Roadmaps, Sprint Planning, Agile Product Development, Product Management, Product Strategy, Product Planning, Product Requirements, User Story, Prioritization, Stakeholder Communications

  • Status: Free Trial

    Skills you'll gain: Product Management, Product Lifecycle Management, Marketing Communications, Product Strategy, Marketing, Strategic Marketing, Marketing Planning, Promotional Strategies, Marketing Channel, Advertising, Integrated Marketing Communications, Media Planning, Price Negotiation, Sales Strategy

  • Status: Preview

    Ludwig-Maximilians-Universität München (LMU)

    Skills you'll gain: Game Theory, Competitive Analysis, Business Strategy, Strategic Thinking, Strategic Partnership, Product Strategy, Market Dynamics, Strategic Decision-Making, New Product Development, Market Analysis, Innovation

  • Status: Free Trial

    Ludwig-Maximilians-Universität München (LMU)

    Skills you'll gain: Business Strategy, Game Theory, Strategic Thinking, Competitive Analysis, Strategic Partnership, Product Strategy, Strategic Decision-Making, New Product Development, Market Analysis, Innovation

  • Status: Free Trial

    University of Virginia

    Skills you'll gain: Price Negotiation, Market Dynamics, Product Strategy, Strategic Marketing, Presentations, Consumer Behaviour, Cost Accounting, Competitive Analysis, Market Research, Business Strategy, Market Analysis, Microsoft PowerPoint, Value Propositions, Case Studies, Market Share, B2B Sales

  • Skills you'll gain: Product Knowledge, Product Marketing, Product Management, Product Assortment, Product Strategy, Go To Market Strategy, Product Development, New Product Development, Performance Analysis

  • Skills you'll gain: Value Propositions, Customer Analysis, Product Management, Product Strategy, Customer Insights, New Product Development, Product Development, Entrepreneurship, Competitive Analysis, Market Opportunities, Innovation, Leadership

  • Status: Free Trial

    University of Maryland, College Park

    Skills you'll gain: Competitive Analysis, Value Propositions, Target Market, Product Improvement, Product Management, User Experience, Product Development, Product Design, Product Strategy, New Product Development, Customer Analysis, Market Analysis, Product Requirements, User Feedback, Product Testing, Needs Assessment, Ideation

  • Skills you'll gain: Product Roadmaps, Workflow Management, Agile Methodology, Agile Product Development, Product Management, Business Priorities, Collaborative Software, Product Strategy, Project Design, Performance Measurement, Team Management, Business Metrics

  • Skills you'll gain: Customer Analysis, New Product Development, Persona Development, Customer Insights, Product Strategy, Product Development, Design Thinking, User Research, Business Planning, Business Strategy, Marketing

  • Skills you'll gain: Wireframing, Product Roadmaps, Customer experience strategy (CX), Agile Methodology, Agile Project Management, Persona Development, Prototyping, User Experience, User Story, Product Development, User Research, New Product Development, Product Strategy